How do we B2B marketers make sure that the channel, offer and messaging choices we make have the best chance of producing the response we desire? Let the results of this recent test conducted by one of the marketing agencies I serve be your guide: THE CLIENT: The client sells advertising services to small businesses [.] B2B marketers: Let your market be your guide. is a post from: B2BMarketingSmarts. B2B Marketing Best Practices Customer Loyalty Outbound B2B Marketing B2B Direct Marketing Loyalty Testing