Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.
The Point
FEBRUARY 24, 2011
I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. In their August 2010 report, “ Building the Optimal Inquiry Response Strategy ,” Leads360 use the data collected to make some startling claims, amongst them the following: “The findings of this study strongly suggest that calling 3 times during the first day, once on day 3, again on day 4, and a 6th and final time on day 11 or 12, is t
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