video websites 
The Effective Marketer
OCTOBER 5, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making Website Reviews Easy The website is a few years old, there are some inconsistencies in font and the colors don’t match all that well. In sum, the website needs a complete makeover.
The Effective Marketer
JULY 13, 2011
You create a video or a campaign and everyone starts talking about it. As Scott tells in his book, he was into motivational speaking and decided to put out a short video (this was in 2004, way before YouTube became the default video sharing site) in his website. You go home happy and maybe even get a promotion.
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The Effective Marketer
DECEMBER 5, 2012
Whether you have 5 or 50 people in your marketing team odds are that the demands for more whitepapers, a new website redesign, additional email campaigns, and overall more content creation are increasing. To do that I like to ask marketing teams to get out of the brainstorming of content types (videos, whitepapers, ebooks, etc.)
The Effective Marketer
NOVEMBER 30, 2009
In other cases you try to get website visitors to navigate a certain path by placing links in strategically important places or enticing them with an offer. Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web.
The Effective Marketer
JANUARY 24, 2012
Our website sucks, we want to fix it first. Creating blog posts, writing articles, shooting videos take time and effort. We don’t have enough time to create content. We are still researching topics for our blog posts. We don’t know where to start. Any other typical reasons I missed? A Simple Content Marketing Strategy.
The Effective Marketer
SEPTEMBER 25, 2012
Give your partners access to collateral materials, training videos, webinar recordings, and other marketing assets as early as possible in the program and reach out to them to make sure they were able to access the materials or if they have questions. Ensure your partners are using your content correctly and following your brand guidelines.
The Effective Marketer
JULY 16, 2009
A project that has been on my list for some time now, is to get all of those pictures and select a few that we can use on our website as part of our company history page. Not only that, we feel a certain pride when we look back in time and realize how much we have accomplished.
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