Digital B2B Marketing

AUGUST 30, 2012

Share your tips in the comments below or with me on Twitter ( @wittlake ). So keep your eyes and ears open, consider your prospect’s perspective and salt your ROI reports well before reading. Your Turn How do you understand the positive and negative impact of your marketing that isn’t reflected in your ROI reports?

ROI 100

ROI Autoresponders Advertising Agencies Correlation 100

Digital B2B Marketing

JANUARY 24, 2013

See 7 Steps to Find Your Content Marketing Sweet Spot for tips on avoiding this. At the extreme, this blog could become an excellent branded publication in its own right and develop a meaningful audience. However in most cases it won’t drive the underlying business and it will lose support over time. ‘Nuff said.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

NOVEMBER 8, 2011

If you are considering starting a blog, I recommend Stanford Smith’s posts on PushingSocial for tips and inspiration covering everything from writing to promotion to tools. Your Turn Is fresh content a priority in your marketing? If so, how do you produce fresh content?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

If you are considering starting a blog, I recommend Stanford Smith’s posts on PushingSocial for tips and inspiration covering everything from writing to promotion to tools. Your Turn Is fresh content a priority in your marketing? If so, how do you produce fresh content?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

JUNE 1, 2011

If you are serious about social media relationships, here are three tips to ensure you are building relationships, not borrowing tactics from ambulance chasers or used car salesmen. Without a relationship, there is no foundation to sell from. There is no ability to communicate over time.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

OCTOBER 29, 2013

Hat tip to Ardath Albee for information on the Passle sample audience. When you look at the sample audiences, they are vastly different. Which one matches the audience you are looking to understand? For most content marketers, the answer will be CMI’s research). It’s your turn.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

MARCH 25, 2011

Subscribe to Email Updates Posts by Category Content Demand Generation In Practice In Theory Measurement Media News Rants Research @Wittlake on Twitter Five Tips for Marketing to Technology Decision Makers, from @ BabcockJenkins head of technology. Views expressed are my own.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JULY 19, 2012

These eight tips will give you new ways to evaluate publishers without relying on publisher’s own audience research, which usually cannot be compared across sites. Eliminate potential partners with the tactics above, then dig in to the content. Is the content original and thoughtful? Are they breaking news in the market?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

OCTOBER 15, 2013

Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. LinkedIn Sponsored Updates.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

FEBRUARY 16, 2015

So, with a hat tip to Toby, here they are, along with some of my thoughts he sparked: 1. Someone downloaded your perspective on industry trends, market research you sponsored, or your tip sheet. I thought it was great insight for B2B marketers looking to work with publishers for the first time (and a healthy reminder for many of us).

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

DECEMBER 20, 2012

I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections.

Profiling 100

Profiling Linkedin Google Paid Search Agency 100

Digital B2B Marketing

JULY 1, 2013

Because they can drive additional sharing, Sponsored Updates could even become the tipping point that puts your content in LinkedIn Today. If someone likes, comments or shares your update, there is no charge. If shares drive additional clicks, there isn’t an additional cost. Broadly Available.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

JANUARY 20, 2014

Before you give yourself a pat on the back, this isn’t even the tip of the iceberg! B2B marketing performance is being carefully tracked and optimized based on reported results. What about all of the first time visitors to your website? They all get the exact same initial treatment, don’t they?

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Digital B2B Marketing

DECEMBER 3, 2013

Tip: Don’t use Google’s report to add negatives. If you have a search program that needs to be revived, or you are starting a new program from scratch, check that you don’t make these nine mistakes. Forget About Negatives.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

MAY 9, 2012

Dianna Huff ( @diannahuff ) published her view and tips after attempting to reference a site that was not as mobile ready as it should be. Mobile-Specific Functionality is Key Mobile devices support a number of functions that are not widely used on desktops, such as clicking to call a phone number or provide directions to a specific address.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

FEBRUARY 27, 2013

Write provocative and well researched perspectives on the following topics: Best practices or insider tips for each of 10 priorities for your audience (10 articles). Ensure the key findings are embeddable and will link back to Jamie or your company when embedded. Create Short Form Content.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100