SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. These stats will help you know how video marketing influences customers. Webinars are the most common types of business-related video. Here we go!

Statistics 81

Statistics Video Marketing Work Management Paid Search Agency 81

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Company news announcements. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. And in the webinar, I suggested taking three steps: 1.

Storytelling 218

Storytelling Trends Ethics Content 218

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

KoMarketing Associates

JUNE 27, 2017

At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. If you take a look at their YouTube channel , they have a pretty substantial list of videos broken down by theme and business line. While it was certainly fun to make, Matt V. Crazy, right?! Not exactly.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Convince & Convert

DECEMBER 1, 2015

It’s the little “window shade” that pulls down, promoting our latest Webinar, ebook, or other project. Get Site Control works on all sites (not just WordPress) and you can customize the pull-down to include surveys/polls, email signups, even social sharing tools. YouTube Video Cards.

Webinar Metrics 115

Webinar Metrics Youtube Stats Facebook 115

Contently

JANUARY 16, 2019

Sure, having a big audience looks great, and it does carry some value, but honestly, your most important signals of success are the metrics that lead to action. Stats like newsletter sign-ups , webinar attendees, downloads, and lead generation.

Traffic 167

Traffic Content Marketing Paid Search Agency Content 167

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. e-Strategy Trends ). e-Strategy Trends ). What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

SmartBug Media

AUGUST 29, 2019

This statistic from Demand Metric should show you the importance of inbound marketing and why companies continue to invest in content marketing year after year. But content marketing varies by industry, and when it comes to finance, there are certain inbound strategies that will turn out to be more important than others.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. At Uscreen, live streaming video stats also show the number of live events grew by 1468% between January and August 2020. But before you research OTT platforms , consider your choice as more than another monthly expense.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Vidyard

JULY 12, 2016

Are you proud of your video marketing strategy? Yet when I ask the simple question “are you proud of your video content or your video marketing strategy”, the answer is typically a muffled, very humble, “no”. Without further ado, here are some quick tips to help you get moving on a video marketing strategy you can be proud of: 1.

Cost per Lead 50

Cost per Lead Webinar Metrics Marketing & Strategy Marketing Strategy 50

Vidyard

JULY 28, 2016

Are you proud of your video marketing strategy? Yet when I ask the simple question “are you proud of your video content or your video marketing strategy”, the answer is typically a muffled, very humble, “no”. Without further ado, here are some quick tips to help you get moving on a video marketing strategy you can be proud of: 1.

Cost per Lead 50

Cost per Lead Webinar Metrics Video Marketing Marketing & Strategy 50

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. What is a Webinar? Webinars Generate Leads 2.3

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Ranking 75

Hubspot

SEPTEMBER 29, 2016

17 Stats That Uncover Key Marketing Differences Across Regions [New Data]. Marketing Strategies. & Ireland marketers surveyed did not believe their organisation’s marketing strategy was effective, compared to just 29% in the U.S. Tweet this ] 5) Webinars are not as popular with U.K. 1) 76% of U.K. Tweet this ].

Stats 28

Stats Planning Inbound Marketing Paid Search Agency 28

Salesforce Marketing Cloud

OCTOBER 20, 2021

All it takes are the seeds of a robust strategy, a bit of hard work, and time for the fruits of your labor to become reality. But depending on your audience, other sites may be equally as valuable (or moreso), including Amazon , Reddit , Yelp , YouTube , Instagram , and others that have their own SEO strategies.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

ConvertKit

JANUARY 15, 2021

Whether you’re building an audience for the first time or you’re looking to double down on your list growth, keep these statistics in mind as you’re planning your email marketing strategies for 2021 and beyond. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021!

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

MARCH 14, 2017

In case you or your boss need some convincing, here are four of the biggest reasons why a video strategy is now a necessity for every company. 1) Video allows you to create an emotional connection with your audience. At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

LeadSquared

MAY 20, 2015

With any of these content strategies, remember that the starting point would be to find what your target audience is interested in, and what are their content consumption channels & devices of preference. Strategy 1: Video Marketing. If I did, I was talking about your target audience too, as subtly as possible.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Optinmonster

MARCH 16, 2020

This is a highly targeted email because it is going to people who have already expressed interest in the product. Some subscribers may prefer to attend your live webinars, others prefer to read your summarized PDF reports. If the answer is “no,” you may want to rethink your current email segmentation strategy.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Marketing Insider Group

SEPTEMBER 20, 2021

Most of the time that results from an underdeveloped strategy to connect with the right audiences. Whether you’re updating an existing social strategy or starting from scratch, this guide will help you choose the right social media platforms for your buyer personas. Research Your Audience. Research Your Audience.

Buyer Personas 325

Buyer Personas Social Media Media Webinar Metrics 325

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Moz

NOVEMBER 2, 2020

With the right strategy, we can make an impactful effort together. Make a copy of Moz’s free Why Buy Local stats sheet to help you tell a compelling small business story to the communities in which you serve and market. In the run-up to Small Business Saturday, why not start by sharing some Buy Local stats on your social feeds?

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment. Let’s take a look at some video marketing statistics that will make you rethink your marketing strategy. NEWLY UPDATED! Is it on LinkedIn?

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Contently

APRIL 18, 2023

To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them. Keep track of each channel’s performance and adjust your strategy accordingly. content ROI.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Vidyard

JANUARY 7, 2020

Digital Ads and Paid Social: Spend some money to reach a wider audience. Webinars: Before they start or in between segments. Whether you’re targeting YouTube, LinkedIn, Facebook, Instagram, promo videos should be short and sweet (30 seconds is ideal). Types of Promo Videos. Social Ads. Video For Other Forms of Content.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

TrustRadius Marketing

APRIL 13, 2022

The Content Factory is a popular marketing agency that conducts research. You’ll see their case studies stats quoted in many SMM articles. You will definitely need SEO-enhanced writing with engaging media, all planned out with your social media marketing strategy. They have separate services for social networks as well.

Paid Content 52

Paid Content Social Media Pricing Price 52

Vidyard

JANUARY 8, 2015

Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. David frequently talks about video strategy and B2B content marketing (among other cool things!).

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Sprout Social

AUGUST 23, 2022

Trying to figure out how to make money on YouTube? Recent YouTube stats prove just how dedicated the platform’s base is. Not to mention YouTube’s staggering $8.6 You need a strategy. . That’s why we wrote this breakdown of how to make money on YouTube and what to expect along the way.

Youtube 98

Youtube Ad Exchange Advertising Agencies Adsense 98

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Keep Promoting Your Webinar After the Live Event 5.1.3

Youtube 65

Youtube Video Marketing Statistics Paid Search Agency 65

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Valasys

MAY 15, 2020

Research from Oberlo stats establishes that an average user is likely to spend 88% more time on a website with videos as compared to the one without it. Thus, executing a well-planned video content strategy helps you considerably improve the traffic on your website, as well as your organic rankings. Perform Keyword Research.

Organization 52

Organization SEO Video Marketing Lead Scoring 52