The Effective Marketer

JANUARY 24, 2012

Small companies or small marketing departments can’t afford to spend too much time on content marketing, I know that for a fact. If you add too much stress, too much “process” and too much thinking behind content creation you will set yourself for failure.

Content Marketing 100

Content Marketing Planning Copyright Content 100

The Effective Marketer

AUGUST 10, 2014

A while ago Microsoft went through a big marketing reorganization as well because, as then-CEO Steve Ballmer said, the company wasn’t getting enough ROM (return on marketing spend).. The Right Marketing Structure. The question of how to best structure your marketing department shouldn’t be the thing that keeps you up at night.The

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. Set goals : this is important for any social media platform that your company is trying to use. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

FEBRUARY 9, 2012

You need to strategically determine where to spend your time – especially if you have a limited amount of resources” The quote above, from Marketo, is the key for your inbound marketing troubles. The Right Marketing Program Mix. “Increased output is not directly linked to a greater number of leads or customers or higher profit.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

APRIL 30, 2013

He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

JANUARY 17, 2012

We spend so much time creating great content that sits and earns nothing because we do not understand basic, but still largely misunderstood business practices. My biggest takeaway is that there is so much more to blogging for profit than great content.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

JUNE 19, 2012

Have an audience that spends a lot of time on Reddit? While this is great advice for any site, it is even more true for curated content as curation is about convenience. You don’t want to make your readers work for your content so it’s important to be where they are. Be on Reddit. Are they active on Facebook? Be on Facebook.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. &# from the sales guy. No news there. But why is that this fight on lead quality continues? What information is required before leads are passed to sales?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 6, 2009

Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. Risk is the most important factor: The whole hiring process has one goal, and that is to reduce the risk of hiring a bad candidate.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 1, 2012

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

AUGUST 5, 2010

Take for example the following stats mentioned in the magazine: 75% of companies offer educational assistance to its employees 83% of companies practice open-book management 28% of companies pay 100% of employees costs for health insurance 95% of companies offer flexible work arrangements On top of that, they highlight some of the nicest perks some (..)

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

JANUARY 13, 2011

The report has more interesting stuff and I suggest you spend a few minutes reading it. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database. It will likely pay off handsomely.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JULY 26, 2011

That’s ok, and by using some productivity tips I hope you can at least make good use of the tools at your disposal and spend less time chasing down people and deadlines, and more time actually doing marketing. You use email to exchange files, to communicate, and get things done. Additional Outlook Productivity Tips.

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

MARCH 9, 2010

We also spend some time talking about the emails we hated and those that could be improved. I think the only good thing going for them is that their name is recognizable and so people may spend some time deciphering their email. Well, this post may be the answer! And what’s up with blog posts (side bar) in this email?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 15, 2010

If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. Is this good? If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

FEBRUARY 16, 2009

you will be far more successful if you think in terms of WIIFM – make it attractive enough that they will want to spend a few minutes answering your questions. Regardless of what you are offering (and the offer should vary based on your target population for the survey, your industry, etc.)

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JULY 21, 2009

I wonder if works best for those who spend the time to understand how to use it- a massie task for some of us or is it simply he who devotes the most time to it wins. Reply Maurice says: July 24, 2009 at 12:08 pm Social media seems to work well for some individualls and companies and not so well for others.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JULY 28, 2015

How much time are you spending creating truly captivating sales presentations? Your sales enablement and content marketing plans need adjustment. The key takeaway from the research is that you may have to review your sales enablement and content marketing plans. Is your content focused on promoting the product features or in showing value?

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

OCTOBER 13, 2010

Early in the book he makes the case that we’re spending money on the wrong side of the funnel. “Shouldn’t we be spending money against qualified prospective buyers versus shots in the dark at bagging a random stranger?&#. How right he is!

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JUNE 26, 2012

And perhaps we’ve also run into the sales manager who checks in with his reps once a month and spends the rest of his time playing customer golf. Many of us have seen the firm that delegates marketing to a customer service rep who took a few creative writing classes and uses Facebook a lot.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

JULY 5, 2009

Avoid confusion later by spending some time deciding it now. Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. Work on your opening lines.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 18, 2011

In conclusion, you can spend a lot of time creating content in different formats and for different buying stages. As mentioned in the previous post about timely content, Marketing Automation is a great way to get the right content out to the right person, but you still have to think through all the stages and understand the different needs.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100