Lake One

OCTOBER 13, 2023

Introduction to Account-Based Marketing and its Benefits Account-based marketing has developed into an extensive strategy that every company wants to integrate, whether they are large giants in their space or simply hitting the ground running.

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Scoop.it

OCTOBER 5, 2023

Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. Let’s start with the reasons for introducing ABM first. You get it now — ABM is worth it.

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Martech

JULY 16, 2021

While researching the all-new updated MarTech intelligence Report on account-based marketing (ABM) solutions , which just launched, we learned about how B2B buyers are engaging with companies in the current environment, and how marketing technology providers are helping those companies turn prospects into customers.

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Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. Platforms, not point solutions.

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The Point

SEPTEMBER 23, 2020

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.

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Martech

JULY 30, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. Yet, few companies have fully integrated ABM within their operations.

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B2BMarketing.net

DECEMBER 6, 2023

Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report , which focused on the ABM category. This is a critical decision, and one that marketers need to get right.” The post New!

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Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?

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Inbox Insight

MAY 18, 2023

How does the state of account-based marketing (ABM) differ between the US and UK? B2B marketers need to firstly understand the current state of ABM in their region, in order to develop the most suitable account-based marketing strategy that will attract and engage high-value accounts.

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Marketing Insider Group

AUGUST 19, 2020

Thankfully, ABM (account-based marketing) does make this task a little bit easier since you can create individual profiles for every customer. But in order to create a successful ABM-fueled personalization strategy , there are some essential steps that you need to take to lay the foundation properly.

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Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. At the very least, they know who their most valuable accounts are and they try to give them some extra care and attention. ” Because of the cost of ABM solutions, it’s a question to be considered carefully. Sounds good?

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Sharpspring

MARCH 31, 2022

As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that’s where account-based marketing comes in). Today, thanks to ABM-friendly automation tools, it’s easier to develop and streamline an ABM strategy for your B2B enterprise.

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Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Lead Ranking 86

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. It has been used by B2B marketers for well over a decade.

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Only B2B

SEPTEMBER 1, 2020

Account based marketing has always been a darling to many businesses. In the ABM world, many B2B giants are proceeding with smart moves. These acquisitions have shaken the B2B market. ABM is about quality leads and engaging active buyers. ABM is about #Smarketing. Source: MarTech Today.

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Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. Both departments work together with a singular focus – to meet the needs of high-value accounts. The truth is B2B advertising plays a significant role in supporting ABM strategies.

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Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing.

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HG Data

MAY 4, 2023

Account-Based Marketing (ABM) platforms and tools continue to be a sought-after solution in SaaS and B2B marketing. You need to get in front of the right decision-makers in B2B marketing — people at high-value accounts who can pull the trigger on your (probably expensive) product.

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SalesGrape

DECEMBER 3, 2023

Introduction to Strategic Lead Generation: Exploring the Power of Account-Based Marketing In today’s competitive business landscape, lead generation has become a crucial aspect of any successful marketing strategy. One approach that has gained significant traction in recent years is account-based marketing (ABM).

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Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies.

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ClickZ

JULY 3, 2019

Following in the footsteps of established categories, a business ecosystem is now emerging in the relatively new technology category of account-based marketing (ABM). So, how and why did an ABM ecosystem develop? What does today’s ABM business ecosystem look like? And instead of sinking, marketers swam.

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Madison Logic

JUNE 6, 2022

Madison Logic Named a Leader in 2022 Quadrant Knowledge Solutions’ SPARK Matrix for Account Based Marketing (ABM) Platforms. ML Platform is recognized for second consecutive year for its ability to prioritize accounts, validate revenue impact, and accelerate every stage of the sales cycle.

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SalesGrape

SEPTEMBER 17, 2023

Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play. These companies have complex project management needs and are willing to invest in advanced solutions.

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

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Martech

MARCH 12, 2024

The most effective and efficient way is account-based marketing or ABM. Let’s peel back the layers of what makes an effective ABM strategy, from developing your ICP to deeply personalizing prospect journeys through qualitative research and two-way dialogue. It is the model that ABM prospecting will begin pursuing.

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Business Brainz

MARCH 21, 2021

Account-based marketing (ABM) has been steadily rising as the hottest B2B marketing strategy. A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers.

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NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts.

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The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

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Account Based Marketing Paid Content ABM Sales Management 52

Engagio

MAY 19, 2021

Account-based marketing has been at the center of business development conversations for many years. According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. Rob Leavitt: The Next Big Challenge for ABM.

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The Lead Agency

FEBRUARY 20, 2023

Account-based marketing (ABM) is quickly becoming more popular for B2B mar k eters looking to build relationships with their most strategic and profitable accounts. With the right approach, ABM can be a powerful tool to drive growth and success. What do we mean by B2B Account Based Marketing?

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Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales.

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Adobe Experience Cloud Blog

AUGUST 15, 2019

But the success of your account-based marketing (ABM) strategy depends on it. For your ABM campaigns to truly thrive, you must be able to measure your efforts, analyze how they’re moving you toward your goals, and optimize your approach to boost results. Get Our Definitive Guide To ABM.

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Metadata

JULY 21, 2022

Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. When you focus your efforts on a small group of highly targeted accounts instead of going after a large, broad audience.

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The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By leveraging this knowledge, your marketing campaigns can be tailored to the specific needs and preferences of each decision maker.

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PureB2B

JUNE 17, 2020

Once a buzzword, ABM is becoming somewhat of a confusing topic. What was originally meant to help streamline marketing and create faster conversions now is a frustrating mess of way too many opinions, ending in what feels like a waste of time. So that begs the question - does ABM even work? The Buyer’s Journey.

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The ABM Agency

APRIL 17, 2023

Reading Time: 9 minutes Reading Time: 9 minutes Account-based marketing (ABM) benefits have become increasingly significant in the world of B2B SaaS organizations, as this strategic approach allows businesses to focus their marketing efforts on specific accounts and key decision-makers. Conclusion 1.

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The ABM Agency

APRIL 9, 2023

Reading Time: 9 minutes Account-based marketing (ABM) benefits have become increasingly significant in the world of B2B SaaS organizations, as this strategic approach allows businesses to focus their marketing efforts on specific accounts and key decision-makers. Why is ABM marketing important?

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