KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Webinars/webcasts (88%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

markempa

JULY 1, 2013

Thomas is growing her database month over month – with minimal investment of resources – after discovering how her marketplace loves to learn through webinars. “In Two and a half years ago, she started hosting webinars when she became Director of Content Strategy at Lithium Technologies, Inc., a social software company.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? The webinar will be hosted on Thursday, February 11 at 9:00 a.m. PST so be sure to register here !

Social Media 118

Social Media Media Consulting Guidelines 118

markempa

APRIL 29, 2012

Scully, the Business Development Manager for Planisware , a leading provider of project and portfolio management solutions, told his top brass that the best way to use leftover credit with a leading analyst was to feature her in a webinar. The competition had been hosting webinars for years with hundreds of attendees.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 120

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. The market of software technologies is one of the most rapidly changing industries nowadays, and we at ETQ recognize this.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

LeadSquared

APRIL 3, 2017

And that tells me that webinars are not being used as much as they should be. Of course, webinar as a marketing tool may not be relevant for all types of businesses, but it’s definitely an option for most. So what is a webinar? A webinar is a seminar conducted over the internet. So you see, webinars are important.

Webinar Metrics 52

Webinar Metrics Lead Scoring Lead Ranking Organic Leads 52

Contently

JULY 15, 2020

Among my favorite meta assets ever—so enjoyable that I’m still sharing it years later—is the survey software startup Typeform’s article “ The Rise of the Conversational Interface.” People started pinging the heck out of me on Twitter asking, ‘Hey, is this available?’ ’ and after a while, we built it.

Paid Search Agency 214

Paid Search Agency Budget Programs Advertising Agencies Startups 214

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Scoop.it

FEBRUARY 22, 2024

HCM software also empowers business-wide collaboration – allowing employees to exchange knowledge and work together on passion projects or cross-functional initiatives. You can also create helpful tutorial videos or host webinars that walk new hires through need-to-know stuff as they get acclimated.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! How can we generate more leads for a B2B software company?

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Webbiquity

MARCH 30, 2021

Live chat software can boost your lead generation efforts significantly. You can live stream webcasts and webinars to generate leads, directly sell services or products, and improve customer engagement on your website. You can connect with him on Twitter or LinkedIn. Leverage User Analytics for Future Campaigns.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

ClearVoice

NOVEMBER 19, 2018

Did you know that 61% of marketers are using webinars to generate leads or revenue for their business? And yet, marketers continue to voice concerns about low webinar attendance rates. For marketing related webinars, the rate of registrants that actually attend the event hovers around 4 2%. How does a concierge chatbot work?

Webinar Metrics 58

Webinar Metrics Broadcasting Marketing AI Click Rate 58

Webbiquity

JULY 19, 2022

As an example, an enterprise software company with a yearly subscription fee might have these three examples as top marketing performance indicators: Number of users who renew their annual subscription at or before mid-term alerts; Percentage of customers who sign up for multi-year plans; and. Renewal Rates.

Lead Ranking 292

Lead Ranking Lead Scoring ROI Enterprise Management 292

Webbiquity

JUNE 7, 2018

Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Conduct webinars on topics related to your industry. Connect with Grin on Facebook or Twitter.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Zoominfo

JUNE 4, 2018

Twitter followers. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? Event or Webinar Registrants: If your goal is to generate event participation, break your reports down by social channel. Facebook likes.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Webbiquity

MAY 30, 2019

For example, if one segment of your audience has attended a webinar you hosted, you can personalize their newsletter update with an excerpt from that webinar. Or you could offer them a discount on one of the products or services that were mentioned during the webinar. Connect with him on Twitter and LinkedIn.

Personalization 248

Personalization Planning Paid Search Agency Marketing Automation Services 248

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? View the recording If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! No problem! The cost will depend on the tool.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Ranking 52

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! B2B Lead Generation Strategy [Webinar Questions].

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Ranking 52

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. LinkedIn might not have the same image as Facebook, Twitter, or other social media giants, but it’s still the most effective way for B2B brands to develop relationships with leads. On Twitter, the platform promotes that easy sharing and lifts up content that’s been shared many times.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Webbiquity

AUGUST 1, 2019

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. At mid-funnel, invite prospects to register for a webinar or a free trial. Connect with him on Facebook and Twitter. Conclusion.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. But one thing that B2B brands can capitalize on is influence. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Zoominfo

FEBRUARY 1, 2021

A quick example: If you want to run ads on social media to promote your new product, you’ll know from your persona that your ideal customer uses LinkedIn and Twitter. For instance, if your software solution increases your customer’s sales by 400%, that’s value. Start with your customer relationship management (CRM) software.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

The Lead Agency

APRIL 13, 2023

The very popular marketing automation software, HubSpot can attribute its success to how it creates informative blog posts, ebooks, and webinars that educate prospects on marketing strategies and how their product addresses common challenges, leading to increased conversions.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

ConvertKit

NOVEMBER 20, 2020

On the flip side, using email marketing software like ConvertKit makes designing beautiful emails easy and fast with drag-and-drop templates, even if you have zero design skills. To start growing your email list, all you need is an email marketing software and a way to capture email addresses, like a landing page. Twitter: Tweet.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

EMagine B2B Blog

SEPTEMBER 26, 2014

That’s why we are honored and excited to present a webinar this week on this topic, hosted by the American Marketing Association and sponsored by one of our clients, Percussion Software. . This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Search Engine Marketing SEO Uncategorized'

Webinar Metrics 40

Webinar Metrics Marketing Websites Marketing Analytics Tools Search Engine Marketing 40

LeadSquared

JULY 22, 2014

Continuing with the FAQ from the previous post , this post includes the rest of the questions asked at the webinar on ‘6 Lead Generation Strategies using Social Media’ You can access the webinar content here: View the Recording. Is it possible to integrate Twitter and Facebook? Question 24. Question 25. Question 28.

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Ideal Customer Profiles 159

Ideal Customer Profiles Work Management Budget Programs Advertising Agencies 159

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sharpspring

FEBRUARY 10, 2022

Examples of businesses in this category include wholesalers, enterprise software companies, and business vendors. A business that sells t-shirts on the other hand wouldn’t need to host webinars teaching leads how to style a t-shirt, but they should invest in photography for social media that showcases ways to style it.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Otherwise, try Twitter and Facebook.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Hinge Marketing

DECEMBER 11, 2019

This would be a great place to promote a recording of a co-branded webinar with one of your subject-matter experts presenting alongside a credible third party about research on a relevant issue or topic. . Register for the upcoming webinar – How B2B Research Can Supercharge Your Content Strategy.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Contently

MAY 18, 2017

Sirius hadn’t updated it since 2012, so the new framework was big news to the point that it quickly trended on Twitter in Las Vegas. Content marketing software is now “non-negotiable” One thing I love about SiriusDecisions is that the company is not afraid to put its stake in the ground on key marketing issues.

Demand 146

Demand Work Management Marketing Management Webinar Metrics 146