Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. They’ve been cleaned up and expanded for clarity: The Web has always been social. That’s unsettling, because Facebook is to the social Web what Google is to the Web. The Web is rolling sets of instantaneous, always changing fragmented networks.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

NOVEMBER 24, 2010

The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Twitter, social networking sites). Please be aware that Oracle may choose to restrict social media activities that relate to your employment or Oracle’s business.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

DECEMBER 18, 2011

They range from social shopping to gift recommendations to real-time TV and music sharing. Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. brings together the social experience of the web and music.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

FEBRUARY 20, 2013

500′s use of social media , and once again small companies outpace large ones. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Growth in social media investment showed signs of slowing in this survey. Ninety-two percent of the Inc. Related articles.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

MARCH 9, 2012

Assumptions are breaking down, however, thanks to a willingness to change and the success of campaigns like last year’s Old Spice “ The Man Your Man Could Smell Like ,” which combined traditional TV advertising with a brilliant series of companion videos on YouTube.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50