Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Don’t let anyone else tell you different. We can use Brandwatch as an example.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Don’t let anyone else tell you different. We can use Brandwatch as an example.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Inbound Leads. Inbound Leads.”

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Schubert B2B

JUNE 22, 2023

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing?

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Social Media 115

Social Media Media SWOT Guidelines 115

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

SmartBug Media

OCTOBER 19, 2022

Often, social media and inbound marketing are seen as mutually exclusive, but that certainly isn’t the case. In fact, social media allows you to connect with your audience in a place they are already engaging—which is the very foundation of inbound marketing. Here’s why.

Inbound Marketing 52

Inbound Marketing Social Media Social Marketing Paid Social Agency 52

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

ClickDimensions

JANUARY 7, 2020

Why should your business be on social media? According to We Are Social, 3.48 billion people around the globe are active on social media and that number continues to grow every year. However, beyond social media being a modern marketing requirement, there are many business benefits of being social.

Social Media 97

Social Media Social Marketing Media Loyalty 97

Envy

NOVEMBER 26, 2018

Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach? Burning Question #1: What is Content Marketing? Since then, Gates’ theory has become fact; great content has become a key way to maximize a company’s visibility.

Marketing Agencies 1 89

Marketing Agencies 1 Paid Search Agency Advertising Agencies Inbound Marketing 89

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Sprout Social

JULY 15, 2021

What could you do with a larger social media department? There is plenty of ground to cover in the ever-expanding world of social. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. Hiring is a big decision.

Social Media 118

Social Media Media Ad Building Bandwidth 118

Hubspot

AUGUST 30, 2019

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. Social Media SEO Strategy.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. How social stacks up across industries.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. Sales and marketing professionals use employee counts to understand a company’s size. Read it: How to Calculate Total Addressable Market. I would know.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Oktopost

MARCH 16, 2020

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management.

Social Media 104

Social Media Media RSS Work Management 104

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. Step 2: Write the Social Posts.

Social Media 71

Social Media Media Tips Buyer Personas 71

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Mailmunch

APRIL 20, 2021

I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. Yes, they can, and in this era of digital marketing, they should. . What is email marketing? . Did you know that 3.8

Social Media 86

Social Media Email Marketing Social Marketing Media 86

Envy

NOVEMBER 15, 2017

Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the roost? PPC & Social Media Marketing.

PPC 102

PPC Paid Content Social Media Social Marketing 102

Stevens & Tate

JULY 23, 2021

Becoming a part of the conversation in today’s evolving social world is not only a smart marketing tactic, it’s absolutely essential. But how does it fit into an Inbound Marketing strategy? The Benefits of Social Media for Attracting Prospects and Generating Qualified Leads. Some Additional Considerations.

Social Media 59

Social Media Sales Qualified Leads Campaigns Lead Scoring 59

Stevens & Tate

FEBRUARY 12, 2020

At this point in time, every business with an inbound marketing strategy should have a social media presence of some sort. Social media is one of the most effective ways to build relationships with your target audience. However, social media is constantly evolving. Focus On Video Content.

Social Media 69

Social Media Trends Media Inbound Marketing 69

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Oktopost

NOVEMBER 18, 2020

It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. However, not all leads marketing hands over should have been handed over. Sales and Marketing Are One. This is particularly so for sales teams.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Digital B2B Marketing

AUGUST 7, 2012

Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Golden Spiral

JULY 26, 2018

Welcome, , to this piece of content that feels like a tiny snippet among 1.3 million search results when you search for “b2b inbound marketing.” As a matter of fact, happenstance is the very opposite of inbound marketing. Inbound marketing is strategic, thoughtful, and intentional. We want you to win.

Inbound Marketing 59

Inbound Marketing Advertising Agencies Paid Search Agency Ad Agencies 59

seo.co

DECEMBER 30, 2020

Table of Contents. Does Social Media Affect SEO? Include Links in Your Social Media Profiles. + Use Social Media to Share Content. + How to Create Compelling Content. + How to Create Viral Content. + How Often to Share on Social Media for Link Building. Conclusion.

Link Building 83

Link Building Social Media SEO Ad Building 83

SmartBug Media

JUNE 24, 2021

Social media has become an increasingly competitive space over the past few years, and captivating your audience’s attention while stirring conversations around your brand can be more difficult than ever. While considering social media for your company, it’s important to ask yourself, “Is my company seen as an industry leader?”

Social Media 52

Social Media Tips Media Paid Social Agency 52

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. The benefits of inbound marketing can be a game changer for your business. Here are ten efficient ways to leverage inbound marketing for your business’s advantage.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59