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No DMs Please

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  I am amazed at the Power of Twitter and other Social Media platforms to network with like-minded folks.    ISM is a fabulous tool when used appropriately. I'm also continuously shocked at the seeming lack of just plain common sense (or maybe in this case it's common courtesy) from folks on social media - especially Twitter. Just when I thought it was bad - it got worse. We all know how annoying all the Twitter 'Thanks for following' DMs are, right?    Mine have become downright out of control these days. 

We CAN be Civilized!

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The news literally flooded the social media universe. I did see a few comments about validating the story with Snopes.  Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures. Business priorities are questionable, personal lives are filled with violence and disrespect.    Just when I'm getting depressed - a Bright Light shines. Her friend Tammy's 8 year old son Robbie is fighting cancer.

A Day Without Social Media

Phoenix Rising

Yesterday I decided to take a 'day off' from social media.  But I shut down my social media notifications in between those times.   I'm not saying anything against social media. Social media rocks! I'm commenting on my own behavior. caught myself in a case of mistaken priorities. I've been spending more time than usual on social media recently - networking, chatting away and having a blast.   Social media has a purpose. But I have another life - beyond social media.

ClickInsights: Tips on how B2B marketers should leverage social media

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This month's focus is on leveraging social media, certainly a timely and much discussed topic! It's time for the monthly ClickInsights' Expert Interview Series  - focusing on sharing tips ' n tricks for B2B marketers. Read the post by B2B marketers including Ardath Albee, Brian Carroll, Patsi Krakoff, M. H. Mac) McIntosh, Maria Pergolino, Seamus Walsh and yours truly by clicking here: ClickInsights' Expert Interview Series.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

If it Looks like a Duck.

Phoenix Rising

But thanks to social media  that behavior has expanded to include all of us. Whether it's on Facebook, Twitter, LinkedIn or the host of other social media sites. That's especially true with the freedom to speak  - now available through social media. The freedom to share has increased our debates. used to think some people took a contrarian point of view just to feel important.    We all know those types.   We revel in our new power. Yet I have to wonder if some of this freedom is counter-productive. But if not.

Assumptions Anyone?

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Social media gives power to our assumptions. Social media enables all of us to make our assumptions known. The media has been hyping the battle between Microsoft and Google for all its worth. That assumption - fueled by the medias, social and public - leads to a conclusion that Google spent $3M to buy Super Bowl ads all because of Bing.  There's an old saying about assumptions.    Remember? Have you ever found yourself disagreeing with someone - wondering how in the heck they could see the situation in their way?

Sensationalism is not Expertise!

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Many of us have been discussing this sad state on our own blogs or behind the scenes of social media. I am not about to try and steal Scott's thunder here. Scott focused on the industry Gurus - the A-List bloggers and social media-powered gurus who are selling out to reach for fame and fortune. I don't think the issue of sensationalism stops there. I see it all around me.  Scott McKain wrote a post on Friday that got me going, I ntellectual Dishonesty. IN the end that behavior all boils down to MONEY and EGO. He nailed the topic right between the eyes.

Twisten Carefully

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Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.  That's one of the best things about social media - Twitter especially. That's what social media is all about IMHO.    We all know there's a lot of noise out there. People can share whatever they feel like sharing. And there's my point.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. sharing content on its social channels. Content.

Twisten Carefully

Phoenix Rising

Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.  That's one of the best things about social media - Twitter especially. That's what social media is all about IMHO.    We all know there's a lot of noise out there. People can share whatever they feel like sharing. And there's my point.

Keepers of the Truth

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  The internet and social media changed that forever. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.    Clients often ask me why I don’t take their word for where they are and what they do.    It’s not that I don’t believe them. I do.    It’s that I don’t believe any of us can clearly see today’s reality through the eyes of our buyers.    We’re too busy managing the day-to-day in our overloaded lives.

Think Small

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  Thanks to social media friends and family - I'll be getting small acts of kindness all year as well. It's the day for New Year's Resolutions yet again. We're all making our lists of ways to be better people, do better things, spread joy to more of those around us.    What a worthy cause! So why wait til New Year's? We can make those same resolutions every day of our lives.    Just as the spirit of the Holidays can inspire us - resolutions to do good things can lift us every day of the year. Small acts can make a huge difference.

Right and Wrong in the Eyes of the Beholder

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  I certainly sense them, and based on the social media discussions all around us - I'd say a lot of professionals are calling a spade a spade when it comes to business ethics. So why do some people push the envelope of integrity? I was chatting with a friend about an ethical issue he's having out on the social nets. Have Right and Wrong become a subjective decision? Not so long ago  we had a clear and consistent value system. Today we ebb and flow based on the situation and those involved. How can we possibly win in those conditions? hope not!

Evangelizing a Content Marketing Program

50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where.

The Ghost and Our Integrity

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understand that sometimes companies need help learning to create a social media presence. Audiences view social media as the safe ground for truth and integrity. The topic of ghostblogging and Tweeting is popping up everywhere.    I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog. OMG! I can't believe we're even having this debate. Especially among those who claim to believe in integrity and honesty above all, who strive to create trusted relationships with our customers. Remember? Yes, they do.

If You Talk the Talk, You Better Walk the Walk

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Businesses large and small are jumping into a social media presence these days.   When a customer pushes past the social persona. CASE ONE: The Social Media Guru Take a certain large corp that's into social media big time. friend suggested I ping the social media exec with my story - to give him the feedback and let him work his magic. But my friend persisted and so I Tweeted the social media guru. www.myebooks.com is a FREE site to create and distribute interactive, multi-media eBooks. There is hope.

A Shiny Needle in the B2B Marketing Haystack

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Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B  marketing.    Alltop, Social Media Today and most aggregators try to take that content to produce a new destination.  Tony: I would add that one of the nice things about the system is that it uses social filtering to surface the best stuff.    Social filtering will bring the meaty stuff to the top.

Profit at Any Cost?

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They have a social media presence, a supposedly strong and powerful one.  Businesses are tightening their belts. We all know that. But what happens when that tighter belt puts our customers in jeopardy, when we deliver inferior products and service just to remain profitable? Are we willing to sacrifice our integrity, our values, our sense of right and wrong for the bottom line?    How do we expect our customers to respond? As customers, how are we supposed to respond? I'm faced with just such a dilemma. bought a brand new diesel truck last November.

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? LEADERSHIP SOCIAL. people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. content. 68% 16.7%

Transformation is All Around Us

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Launching a social media presence: You've decided to enter the world of social media.  A business associate sent me an HBP newsletter on business transformation, a subject near and dear to my heart. Since it was HBP, I expected a positive upbeat view of all the upsides companies can enjoy thanks to the ever present opportunity for business transformation. Boy, was I ever surprised! Here's the gist of the article's message. Changing a company is tough: only about 40% of transformation programs succeed, according to McKinsey research. How sad is that?

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. Fowler.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. The post Social Media Explained.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

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Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Let’s discuss. Yikes!

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by  Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time. Weak relational links.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. Fast forward to 2015.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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The first step in social media marketing is not social media

grow - Practical Marketing Solutions

“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Sometimes the first step in social media marketing … is NOT social media! I had an email from a young guy recently.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. According to PQ Media’s “Global. important media topic of 2015. SOCIAL.

15 Amazing ways social media is changing the world

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Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Here we go. 1.