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DECEMBER 3, 2010 [Social Media] B2B Lead Nurturing and Social Media
I'm hearing a lot of questions and conversations about Social Media as something that's a stand alone from lead nurturing and demand gen. In a LinkedIn discussion, I posted this response a few months ago to try and lay out a more integrated way of looking at the role I see social media playing within an integrated marketing strategy. answer them.
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NOVEMBER 19, 2010 [Social Media] Social CRM - How some companies are using it.
Yesterday we hosted an event titled: Social CRM: What is it? Our panelists had a candid discussion about the merits of Social CRM. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. Lauren Carlson , a CRM Market Analyst at Software Advice , recently wrote an article titled: Social CRM, FTW!: Social CRM Defined.
DECEMBER 16, 2013 | ONPATH
[Social Media] Webinar - Selling is for the Birds (January 15, 2014)
NOVEMBER 6, 2013 | ONPATH
[Social Media] Webinar - LinkedIn Lead Generation (November 13, 2013)
JANUARY 16, 2013 | ONPATH
[Social Media] Algonquin College accelerates student recruitment with Salesforce using OnPath Business Solutions
DECEMBER 14, 2012 | ONPATH
[Social Media] Recorded Webinar - Naked Truth About Inbound Marketing
NOVEMBER 19, 2012 | ONPATH
[Social Media] The Naked Truth About Inbound Marketing
SEPTEMBER 24, 2012 | ONPATH
[Social Media] Social Media Marketing Infographic 2012
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JANUARY 17, 2011 [Social Media] B2B Social Media: How Cisco Gets It Right
Cisco’s smart use of social media plays a big part in maintaining their worldwide presence and success. Manager, Social Media, Cisco. Deborah Strickland, Manager of Social Media & Digital Marketing, Cisco. How does Cisco use their social media and why? How many people does it take to manage a successful social media strategy?
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AUGUST 11, 2011 [Social Media] From Egg to Chicken - Marketing Investment Trends 2011
The top ones being Social Media Monitoring, Web Analytics, Email Marketing, and CRM. If you need Social Media monitoring and web analytics and email marketing … well you don’t necessarily need 3 pieces of software. Earlier this week one of my colleagues, Scott Thornton , forwarded a link and review of a blog post from HubSpot. For example: 1. Or do you?
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FEBRUARY 7, 2011 [Social Media] Top 10 B2B Tele-Sales Trends for 2011
new breed of buyer AND seller brought up on a bread and butter diet of cell phones, smart phones, text messaging, e-mail, social media and web surging has entered the marketplace. Social Media is Still Maturing. In B2B tele-sales , social media will continue to develop but the jury is still out on the role it might ultimately place. The reason? Summary.
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DECEMBER 14, 2010 [Social Media] I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
In truth, all I had done was manage to expose how truly uneducated I was when it came to integrating this form of social media into my work life. was a plebeian in the Empire of Twitter and I need to begin utilizing this tool if I ever wanted to up my social standing on the business front. Article by Cale Helmer (Business Development Trainer - OnPath). ” There! Right?
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ONPATH | MONDAY, SEPTEMBER 24, 2012 [Social Media] Social Media Marketing Infographic 2012
It's perfect for those looking to learn more about the differences between B2B and B2C social media tactics. new “ State of Digital Marketing 2012 Report , ” 70% of B2C marketers are moderately to highly engaged in social media compared to 63% for B2B. 52% of B2C marketers and 41% of B2B marketers plan to increase their social marketing budgets in 2013. B2B and B2C marketers are spending their social media budgets in different ways. 40% of marketers reported that they are unable to measure the impact of social media. MORE >>
ONPATH | TUESDAY, FEBRUARY 15, 2011 [Social Media] B2B Cold Calling - Is it Dead? Not according to MarketingSherpa
” On the other hand, only 16% said that social media was effective. 935 marketing experts were interviewed by MarketingSherpa. 35% of them said that B2B telemarketing is “very effective.” So what does this mean? It means that B2B cold calling is obviously not dead for many companies. But why? Date : Tuesday March 1, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes Registration : [link MORE >>
ONPATH | FRIDAY, JANUARY 28, 2011 [Social Media] Social Media, and lead generation, is all about the humor
It was a fun 29 minute discussion (not counting Q&A) about social media and the lessons that Cisco - the 2010 B2B Twitterer of the Year - has learned. With that said, the webinar attempted to tackle the following six questions in our relatively tight timeline: How does Cisco use social media and why? How many people does it take to manage a successful social media strategy? You'll soon figure out who is worthy of watching and engaging with compared to who is simply shouting/spamming with no interest in being "social". Thanks! MORE >>
ONPATH | TUESDAY, NOVEMBER 16, 2010 [Social Media] Free Webinar: Social CRM - What is it? Should I care?
Thursday November 18 at 2:00pm EST. Join us for an engaging 29 minutes as we candidly discuss the merits of Social CRM. Social CRM, what is it and how does it differ from traditional CRM? Why would I want to track social media conversations as part of my CRM package? Is there any quantifiable value in Social CRM? Don't existing Social media tools achieve the same goals? What's the future of Social CRM? Register here. Panelists will answer these questions. Why would I want an integrated solution? Register Today. Click Here MORE >>
ONPATH | TUESDAY, DECEMBER 28, 2010 [Social Media] Why Looking in the Mirror Make an Ass Out of U and Me
Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either. finds that purchasers of B2B technology products and services actually use social media far more than the average American consumer. Want to know whether your customers are using social media? Test it. MORE >>
- [Social Media] Marketing Sales Leads: Quality Vs. Quantity ONPATH | MONDAY, NOVEMBER 15, 2010
- [Social Media] Webinar - LinkedIn Lead Generation (November 13, 2013) ONPATH | WEDNESDAY, NOVEMBER 6, 2013
- [Social Media] Zone5ive - Integrating Social Insights for Salesforce.com ONPATH | THURSDAY, APRIL 7, 2011
- [Social Media] Is Telemarketing Dead? ONPATH | TUESDAY, FEBRUARY 1, 2011
- [Social Media] How to Sell Big to Small Business ONPATH | WEDNESDAY, SEPTEMBER 12, 2012
- [Social Media] Is Cold Calling for Losers? ONPATH | THURSDAY, FEBRUARY 24, 2011
- [Social Media] Learning from Blackberry's Social Media Marketing Mistakes ONPATH | THURSDAY, JUNE 10, 2010
- [Social Media] Webinar - Selling is for the Birds (January 15, 2014) ONPATH | MONDAY, DECEMBER 16, 2013
- [Social Media] Algonquin College accelerates student recruitment with Salesforce using OnPath Business Solutions ONPATH | WEDNESDAY, JANUARY 16, 2013
- [Social Media] Recorded Webinar - Naked Truth About Inbound Marketing ONPATH | FRIDAY, DECEMBER 14, 2012
- [Social Media] The Naked Truth About Inbound Marketing ONPATH | MONDAY, NOVEMBER 19, 2012
- [Social Media] Social Media Rodeo - B2B Lead Generation Webinar ONPATH | MONDAY, SEPTEMBER 10, 2012
- [Social Media] OnPath becomes agency partner for Radian6 ONPATH | TUESDAY, SEPTEMBER 4, 2012
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