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5 Tips For Improving Your Social Media ROI

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by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social? Align again!

Does Paid Social Media Work?

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It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner.

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6 Social Media Publishing Best Practices

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It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. "It is 2016 and we are still talking about social media marketing. the social media platforms that work best for you and your brand. Social Marketing

Best Practices For Social Media Publishing

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Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Here are some best practices and things to remember when it comes to social media publishing. Metrics and social media can be complicated.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

3 Social Media Marketing Tips For 2014

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by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.  A reported 78% of companies now have a dedicated social media team. Social advertising is also on the rise with an estimated  $10.24

5 Social Media Truths, and How To Manage Them

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by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. These were among the key themes highlighted at the  Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. But guess what?

Still Wondering How to Get Started in Social Media in 2016?

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It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities.

How To Build Up Social Media Marketing Like LEGO

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by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Check your cost of ignorance.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

How To Excel at Four Primary Types of Social Media Content

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Every single minute , social media sees: 2.4 The broad appeal of social media has made us all into content creators. How can marketers cut through all of the noise and make an impact with social media marketing? Traditional broadcast approaches won’t cut it in a socially savvy, customer-oriented digital world. Social MarketingPeriod.”

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6 Trends Highlighted at Social Media Marketing World

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by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for.

When It Comes To Social Media, CMOs Need To Get Visual

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While having nothing to do with social media, the reason I bring this piece up is it should be more than obvious by now that personalization in marketing is a good thing just as is the case when it comes to using video and pictures in social media. Getting Social. And the best way to get started is by downloading The Guide to Social Media Marketing.

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Back to Basics: 6 Quick Social Media Marketing Tips

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by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way. LaurenEHarper is awesome! The best part?

5 Ways Social Media Can Drive Revenue

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by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

20 Experts, 1 Awesome Resource: The Social Media ProBook

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by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. Right now. Share email.

6 Strategic Trends Highlighted at Social Media Marketing World

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Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. It’s important to realize that this same thing can happen with our own social marketing. Some other social trends that Stelzner highlighted are: 4.

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Social Media is Even More Important in our Modern Marketing Future

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For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond the point of vanity metrics, and social media goals and metrics need to align with those of the business. Social MarketingThis is not news. Time and Traffic. This in turn requires measurable proof.

Transforming Marketing From Social Media to Social Business

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But let’s focus on social media for a moment.  There’s no question that social has grown in relevance for most businesses in the past few years. Social consumed most of Americans’ online time when compared with other online channels. Social Media Insider Summit 2013. Enabling staff and scaling for real-time social business success.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

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80% of social media engagement happens on mobile ( comScore ). Social value. A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Mobile is the only game in town for rich-push and SMS. What’s Different on Mobile?

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The Good News and Bad News When it Comes to CMOs and Social Media

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According to the most recent edition of the biannual CMO Survey from Duke University's Fuqua School of Business, spending among CMOs as part of their overall budget when it comes to social media marketing is expected to increase 97% over the next five years. Right now social media accounts for 10.6% of their overall budget with that number to climb to 20.9% in the next five years.

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How 4 Brands Are Revolutionizing the Customer Experience

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And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids. And like most retailers, Nordstrom reminds shoppers about what they’re interested in via display and social retargeting, but they always stop these ads after you’ve purchased the items online.

How Do B2B and B2C Marketers Use Social Media? [CHART]

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by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? How Do B2B and B2C Marketers Use Social Media?

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What Lies Ahead for Social Media in 2016

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This week it's Social Media. Examining the Current State of Social Marketing (Infographic). Social media may be an integrated and essential part of most marketing strategies, but measuring the return on the investment and taking action based on social media insights still presents a challenge to many marketing teams. Social Marketing

Matt Heinz: Social Media Integration is Key to Its Business Success

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Matt Heinz of Heinz Marketing shares his thoughts on social marketing in the following video. Social media marketing will continue to become more important to businesses as it become more integrated into the business. Build relationships Businesses need to understand how their customers and prospects want to communicate with them, and by all indications, that is social media.

5 Social Media Enhancements That Benefit B2B Marketers

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by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Today, no modern marketing strategy is complete without an integrated social media plan and presence.

The Power of Instagram in Email Marketing

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Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Social media’s quick tempo left slower email messages lacking in content relevance. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep.

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Why Cross Channel Marketing Needs To Be Visual

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According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Every newsletter, microsite and social post utilizes the imagery to literally “take an action.”

Understand Customers and Their Lifecycle with Marketing Automation

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And with social media joining media channels in one big conversation, you’d better get to know each and every one of your individual customers. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Improving your marketing automation capability.

Some Social Media Mistakes Are Fatal and Other Social Media News

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Social media marketing. This Week's Friday Five: Social Media. Fatal Mistakes That Will Kill Your Social Media Marketing Campaign. Social media marketing is a highly rewarding strategy, but it’s also a volatile one. Ways to Use Storytelling in Your Social Media Marketing. Read the full article on Social Media Examiner.

Does Social Media Deliver More Traffic Than Email?

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by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

Cuddle Up With Some Social Media Stats This Valentine's Day

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Regardless of whether or not the title is a little cutesy, the fact remains that marketers and social media are, well to borrow a line from the infographic below "feeling the social relationship." " The stats below come via a survey conducted in partnership with Social Media Today. Download the Social and Mobile Marketing Data Report today.

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Using Data-Driven Marketing for Business Success

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The data has many sources like a company’s CRM or ERP system or its website and social media presence. Make sure the right type of data is available for use including data from channels like mobile, social media, email, web, SMS and print, and is comparable across those channels (such as using custom links, landing pages, etc). There is help. Data-Driven Marketin

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The Biggest Mobile Marketing Trends of 2016

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Report: More than two-thirds of digital media time now mobile, apps 50 percent. According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. Overall, digital media time spent with mobile is now a whopping 68 percent. Read the full story on Media Post. This go round it's all about mobile marketing. Mobile Marketing

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The 5 Fundamentals of Account-Based Marketing You Need to Know

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ABM Forces Marketing Alignment Depending on the size of your marketing team and the tactics you use, you might have sub-teams comprised of content marketers, social media marketers, press reps, event planners, and more. According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent. ”).

What Global Marketers Can Learn From Quentin Tarantino

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Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services. Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed.

5 Simple Marketing Automation Tips to Improve Conversion

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And don’t forget to take advantage of other sources, including their social media activity and offline data, that can be layered into your marketing automation system. 3. But in the end, isn't it all about conversion? Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference.

4 Tips to Enhance the Marketing Value of Social Media Intelligence

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Over the years, social media has morphed from a channel for basic communications to a forum for richer engagement with audiences that have a natural affinity for brands – as fans and followers opt in to keep pages part of their social activities. Social as a channel is offering evolving ways for marketers to interpret more thorough insights about their audiences, and seize additional opportunities to learn more granular attributes about customers and prospects – on their terms. Social Media Listen and learn for business insights.

How to Rock the World of Events and Marketing Automation

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Additionally, leveraging social media as part of your overall event marketing strategy is important to increasing brand awareness and driving event success. According to Hootsuite, “The great thing about social media is that the size of your event doesn’t dictate the level of success you can achieve by incorporating social. That’s powerful.