Periodically we review a must-read B2B marketing or social media book on this blog.  Content Marketing Andy Smith Ann Handley B2B b2b marketing book review CC Chapman Content Rules David Meerman Scott Dragonfly Effect Eloqua Empowered Jeffrey Hayzlett Jennifer Aaker Josh bernoff marketing Real-Time Marketing & PR Social Media Ted Schadler The Mirror Testby Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.  So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Share email. Facebook. MORE >>

Content Marketing content distribution Content Grid Eloqua infographic infographics JESS3 Marketing Measurement social marketing Social Media The Content Grid The Content Grid v2by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you _&# calls from Fortune 500 companies. What a difference a year makes. Enter June 2011. Facebook. MORE >>

Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. In the process, Baer exposed 4 B2B social media mistakes far too many marketers make. Too many B2B marketers assume their customers don’t use social media, or don’t use it to gather intelligence. Yes, you need content to truly succeed in social media. Thinking Too Big. Share email. MORE >>

Social Media B2B b2b marketing brandglue Eloqua Facebook fan pages JESS3 social media marketingby Joe Chernov | Tweet this Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s pretty grim when the kitchen is as quiet as the dining room. For B2B marketing professionals, Facebook can be just as bleak. Fan pages so empty the only conversation is between colleagues. But it doesn’t have to be that way. There’s even a little cameo appearance by Mint.com. Want more? MORE >>

by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. run social media for a marketing automation vendor.  I stand with one leg in the demand generation world and the other in social marketing. So this post is for my social marketing cronies. Social May Be Cool, But Demand Has Guts. We sit here saying social can’t really be measured, or only some aspects of it can be tied to ROI. know social media and content creation feeds off of in-the-moment inspiration. You say “epic” a lot. Reddit. MORE >>