SEM Related Topics 
KoMarketing Associates
FEBRUARY 12, 2018
Content is King and it’s no surprise to see content marketing at the top of the pile,” says Tom Demers, co-founder and managing partner with Measured SEM and Cornerstone Content. This was followed by big data (14 percent) and artificial intelligence (14 percent).
KoMarketing Associates
JANUARY 29, 2018
Content is King and it’s no surprise to see content marketing at the top of the pile,” says Tom Demers, co-founder and managing partner with Measured SEM and Cornerstone Content. This was followed by big data (14 percent), artificial intelligence and machine learning (14 percent), and social media marketing (10 percent).
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KoMarketing Associates
DECEMBER 4, 2017
Approximately 57 percent intend to dedicate more of their budget toward SEO, SEM and email. In terms of budgeting in the New Year, about 61 percent of marketers intend to invest more in content creation, while 31 percent expect to invest at least the same amount as before.
KoMarketing Associates
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. In late November Google released the entire Search Quality Rater’s Guidelines , following an analysis of a leaked copy by The SEM Post.
KoMarketing Associates
DECEMBER 5, 2017
We’re also now pushing our paid digital strategy in SEM, online display, and content syndication more holistically and strategically so more investments in those channels are increasingly important to us. .
KoMarketing Associates
JUNE 1, 2016
As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. It’s an interesting time for SEM in China and we’re looking forward to seeing how these changes play out particularly in B2B marketing. Identify priority keywords.
KoMarketing Associates
JANUARY 29, 2015
As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015.
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