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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Webinars/webcasts (88%). B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012. How Are They Doing It? Videos (87%).

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

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Lead Generation Programs That Work

Marketing Insider Group

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out.

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How to Outflank Your Competitors With Inbound Marketing?

Tomorrow People

At this stage, your content is published, promoted and distributed through social media channels, industry websites, online communities, forums and internet PR channels. It’s also about knowing which marketing platforms your potential customers use and connecting and conversing with them through these as effectively as possible.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Absolutely not.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Blog Post Examples The team at aimClear consistently publishes high quality coverage of conferences in the search engine marketing space.