B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
KoMarketing Associates
MAY 1, 2013
According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Webinars/webcasts (88%). B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012. How Are They Doing It? Videos (87%).
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