Paul Gillin

Trending Sources

This Brand Ambassador Program Goes Against the Grain

Paul Gillin

The only compensation brand advocates receive is free samples and perhaps an advance look at a new product. The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. have some strong feelings about this topic, so I’ll oblige. For most people, Dave says, that’s payment enough.

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How Much Should You Pay For Content?

Paul Gillin

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Published samples won’t do you any good. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. What’s that going to cost you? Media Dividend. 10 per word.

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How B2B and B2C Marketing Are Different

Paul Gillin

Download a sample chapter. My fourth book, Social Marketing to the Business Customer ,  came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. The fact is that much of what works in consumer markets would fail in B2B interactions.

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Facebook Tips for Midsize Businesses

Paul Gillin

Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page. People who have opted in for a sample are more likely to be buyers than passersby in a supermarket.

Content Methodology: A Best Practices Report

improvements.”2 For a set of sample goals, content objectives, and KPIs, see the chart to the right3: 2 From Altimeter Group’s “A Culture of Content” report, by. See a sample template below: Category % of. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. for Content Methodology IV.

Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value

Paul Gillin

Even if the research was conducted over a statistically valid sample, the results would be meaningless if the question was asked that way. What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” ” Holy cow! Blogging is one of the oldest forms of social media and is not generally considered a high-growth field. ” That’s all.

Transforming P&G

Paul Gillin

Success can be a curse, though, and the maker of Crest, Tide and about 25 other billion-dollar brands has struggled to wean itself from a traditional focus on coupons and samples in favor of a culture of engagement. When Stan Joosten first contacted me about joining Procter & Gamble’s Digital Advisory Board, I initially hesitated. said what the heck. Support From the Top.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. With 1.3

Live Blog: 3M Unites Global Workforce With Technology

Paul Gillin

sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. When it comes to innovation, everyone wants to know what the leaders are doing, and you won’t find many firms with a better innovation track record than Minnesota Mining & Manufacturing (3M). At The tool is enabling point questions to be answered quickly. Time to Market.

David Ferrucci on Building the World’s Smartest Computer

Paul Gillin

In a random sample of 20,000 past Jeopardy questions we found 2,500 distinct types. Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. Ferrucci was director of the IBM Watson project. Ferrucci tells a story about his daughter’s quote: “Interesting things are boring.” The Next Big Thing.

FAQ 14

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Here’s a sampling of what I’ve been talking about. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Love Your Critics. The CMO Site likes to stir things up, so my posts there tend to be on the controversial side. Because a little negativity reinforces the validity of the positive comments you publish.

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. Theory vs. Reality of Sample Size and Timing in Email A/B Tests. Ta-da!

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A Sampling of the Sexiest Business Blogs on the Internet

Hubspot

You have the blog post title, social sharing buttons, sample text, topic tags, and images. Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. Part of having a beautiful design is also improving the user experience of your blog. That''s it.

Are You Experienced? Three Samples of Virtual Event Experiences

PR Meets Marketing

While attending the Virtual Edge Summit 2011 last week, one question asked by attendees is “how do I create an engaging experience.&# I would argue that the experience relies not

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent

Do you offer a 30-day free trial, product samples, or consultations? The post 15 Call to Action Samples for Rocking Blog Posts that Convert appeared first on Inbound & Content Marketing Hub. Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be. Of course you do.

Get your free sample of Personal Branding Magazine!

Fearless Competitor

To read your free sample, please click Personal Branding Magazine. For more information, please visit: Free sample URL: [link]. Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. We’re happy to share this free edition with our readers. Paid subscription URL:  [link]. Facebook page: [link].

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

Click here to download a sample of the format. The sample also contains draft versions of the introductory materials. I’ve been having way too much fun working on my new industry report. decided to make it an interactive document that lets users (viewers? readers? The Chosen?) set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. This gives the document vastly more play value than a simple report. Beware that it's a big file and can take several minutes to load.)

10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO

Opentopic

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing Technology Cmo Digital Marketing undefined

The Right Way to Think About Your Marketing Software RFP [+Sample]

Hubspot

Download our free sample RFP here , no form to fill out, to make your marketing software search simpler It’s a tough world out there for marketers. But in an effort to address a wide variety of concerns, questions, requirements, and challenges, RFPs often end up being long, cumbersome, and incredibly details. or incredibly generic. What's the award for? Not sure where to start?

10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO

Opentopic

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing ROI Cmo undefined marketing roi

Sample Content Rewrite; From Bland to Bold

B2B Conversations Now

Wow. I am completely blown away. I’m no slouch when it comes to writing compelling content but the latest installment from Jim Logan at B2BRainmaker has really impressed me. thought I would share the before and after versions so you could see the difference. The task was simple: Take my existing “How EchoQuote Works&# copy and make it compelling. I had reworked and rewritten it several times and thought it was pretty tight. ———- Here’s the OLD (BEFORE) version ———-. They need your products and services. Think about it. What did you do?

Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral. This demands, however, that the content of your white paper be oriented towards solving a problem and not convincing the reader why your product is the best thing since sliced bread. Summary.

The 23 Best Content Ideation Tools

Webbiquity

Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

Here's a screenshot: You can also download an interactive sample. The downloadable sample only has descriptions under all the other tabs, but everything else is actually ready. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. If that's not fun, what is?

The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.

Sample Guide Entries Now Available on the New Site

Customer Experience Matrix

The new Guide Web site is now fully functional at www.raabguide.com. Please visit and comment. If you want to make a purchase, even better. Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). These will give a concrete view of the difference between the two formats. I'm sure I'll be adding more to the site over time. For the moment, we have to turn our attention to marketing: press release should have gone out today but I haven't heard from the person working on it. Tomorrow, perhaps.

How to Build Facebook Chatbots With IBM Watson – DZone Web Dev

Opentopic

Opentopic blog >> dzone.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Get the code from GitHub. Cognitive Technology undefined

Prospecting data accuracy

Biznology

We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies.    . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples. vendors today.  . Methodology and process.

The Six Best Google+ Marketing Tools

Webbiquity

Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “Friends+Me allows me to focus on growing my audience and posting in Google+ then assists me by strategically “reposting” them to various other social channels, as appropriate.  Pricing: $47 per year.

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How to Build Facebook Chatbots With IBM Watson – DZone Web Dev

Opentopic

Opentopic blog >> opentopic.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Get the code from GitHub. Cognitive Technology undefined

The Marketing Genius of Curious George: How Demos Impact Your Business

Bulldog Solutions

Sulking, George heads back to the candy counter the next day, only to find Cayley ecstatic because the people who received the free samples were returning in droves to buy more of her product. Food samples in the grocery store, a free trial of a software application prior to signing up for a long-term commitment, a tiny-sized shampoo bottle that lets you try a little before you buy a lot—the examples are endless. Long-Term Impact: Product sampling appears to affect sales longer than many other promotional types. I know way too much about Curious George. Maybe not.

It’s All About the People: A Review of "Never Be Closing"

ViewPoint

Without giving it all away, I’ll share a small sample of what the book covers and what I found to be the most interesting and compelling aspects. I enjoy reading and reviewing books. Recently, someone recommended a book co-written by Tim Hurson and Tim Dunne called, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself.

Organize Your Campaigns to Maximize Paid ROI

Captora

sample view: Vertical Campaign Build. sample view: Ready to Get Started Optimizing Your Paid Campaigns? Like, many digital marketers, part of your marketing budget is probably devoted to leveraging AdWords campaigns that create a consistent user experience, with the ultimate goal of maximizing paid ROI. There are various ways to organize your paid campaigns. ” Click To Tweet.

The Nine Best Facebook Marketing Tools

Webbiquity

Sample review:  “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” — Sample review: “Great tool that allows you to analyse your competitors Facebook Fan Page’s.” —  Google Review Count: 790,000.

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5 Email Metrics to Help Diagnose Your Mistakes

Act-On

This is what sampling is all about, everyone. If you’re unable to do that, then sample out a small fraction of the list and then review the above basic email metrics prior to sending out the balance of your new/untested assets. Can an email stats report be boring? Certainly. These are usually items like opens, calls to action or conversions, and website traffic.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Sample review: “SimilarWeb is very useful for spying my competitor’s sources of traffic. Google Review Count: 400,000.

The 14 Best Content Planning and Research Tools

Webbiquity

Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Sample review:  “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello. HubSpot.

The Best of the Best - Our 6th Annual Look Book

It's All About Revenue

And check out some samples of the examples below. In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing examples of digital marketing achievements that went above and beyond the world of email. This year? " Click here to download your copy of the 6th Annual Look Book today.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Let’s review some sample calculations you can use right now to take advantage of the new feature. Sample Calculations. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here. Make note.

200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]

Hubspot

See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos. Sample Thanksgiving Photos. Sample Hanukkah Photos. Sample Christmas Photos. Sample New Years Photos. Sample Misc. The Gift of Visual Content: 200 Photos That’ll Put the Cheer in Your Holiday Marketing. Photos.

3 Important Google Analytics Data Quirks

KoMarketing Associates

Let’s take a look at a few of the most important Google Analytics nuances: Sampling. For Google Analytics, the cap is a restriction on the number of Sessions that can be analyzed in the reports before a sampled data set is used to extrapolate results. How do you tell if your data is Sampled? How can I avoid Sampling? This cap is 500,000 Sessions. How do I fix this issue?

B2B Email Lists Buy Guide

Lead411

Get A Random Sample w/your List Quote. When you get your list quote, insist that you get a random sample… as big as you can get. You want a complete random sample so that you can really check the accuracy. Verify Your Sample List Quality. After you get the sample, test it all. Not opt-in lists, but actually had lists for sale. Which is scary! Other data providers?

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200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]

Hubspot

See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos. Sample Thanksgiving Photos. Sample Hanukkah Photos. Sample Christmas Photos. Sample New Years Photos. Sample Misc. The Gift of Visual Content: 200 Photos That’ll Put the Cheer in Your Holiday Marketing. Photos.