Paul Gillin

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Facebook Tips for Midsize Businesses

Paul Gillin

Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page. Be creative with promotions.

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This Brand Ambassador Program Goes Against the Grain

Paul Gillin

The only compensation brand advocates receive is free samples and perhaps an advance look at a new product. BzzAgent has a database of hundreds of thousands of consumers whom it activates to spread the word about products from the company’s clients. For most people, Dave says, that’s payment enough.

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Live Blog: 3M Unites Global Workforce With Technology

Paul Gillin

A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. Internet-based tools have been embraced across the company to compensate for the loss of physical proximity. The tool is enabling point questions to be answered quickly.

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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Here’s a sampling of what I’ve been talking about. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Love Your Critics. The CMO Site likes to stir things up, so my posts there tend to be on the controversial side.

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers.

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How Much Should You Pay For Content?

Paul Gillin

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Published samples won’t do you any good. Try posting your needs and what you’ll pay and see who responds. You do not want to pay a freelancer to learn your business on the job. Hiring freelance help blind is a risky affair.

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David Ferrucci on Building the World’s Smartest Computer

Paul Gillin

In a random sample of 20,000 past Jeopardy questions we found 2,500 distinct types. Watson would produce multiple syntactic assignments because there was no guarantee of approaching that problem correctly. You need to parse all of these assignments in parallel to see which are most likely. The most frequent occurred less than 3% of the time.