Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. But, just because SEO is still a viable marketing tactic, doesn’t mean certain outdated SEO tactics aren’t dead.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Zoominfo

AUGUST 26, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. You’ll even see sales rep positions advertised online under the title of “business development representative.” What Is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

SEPTEMBER 17, 2019

In case you haven’t heard the news, DiscoverOrg and ZoomInfo have joined forces! So without further ado, let’s hear from the experts from ZoomInfo and DiscoverOrg alike as they tell you all you need to know about direct dials. So we went from a sales team of 15 people in a call boutique to 45 people – more of an inside sales body shop.

Zoominfo 166

Zoominfo Top of Funnel High Quality Lead Work Management 166

Zoominfo

SEPTEMBER 17, 2019

If you are brand new to sales, here a quick definition: Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. So we went from a sales team of 15 people in a call boutique to 45 people – more of an inside sales body shop. Video from DiscoverOrg, which acquired ZoomInfo in 2019.

Zoominfo 130

Zoominfo Top of Funnel B2B Sales Work Management 130

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world. And best of all?

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Zoominfo

JUNE 20, 2019

US Internet users list these platforms as their preferred platform for consuming live video: Facebook Live (17%), Meerkat (17%), YouTube Live (16%), Younow (16%), Snapchat (12%), Twitter (12%), Periscope (9%), Others (9%) ( source ). Traditional marketing tactics have been put on the back burner.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. The Beginner’s Guide to YouTube for B2B Marketing. 400 hours of video are uploaded to YouTube every minute.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everyone to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Zoominfo

JANUARY 27, 2019

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Let’s look at three key factors: Trust: The modern buyer is increasingly skeptical of traditional marketing tactics for obvious reasons. Here are a few tactics to consider.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Heinz Marketing

SEPTEMBER 30, 2022

Are there any gaps in data or processes that you’ve been made aware of? These tools connect to numerous other tools that are the core tools and technology to help your business operate from a marketing and sales perspective. Are you planning to invest in new tools/tech in the near future? What tools have been the most valuable?

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Planet Fitness and 305 Fitness have both started offering live-streaming services on Facebook and YouTube.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

Zoominfo

JANUARY 31, 2019

In fact, “How-to” searches are growing by a rate of 70% year-over-year on YouTube, and 91% of smartphone users turn to their phones for ideas or advice while doing a task ( source ). Simplify the purchase process. Test your website and landing pages on a variety of devices and enter the sales funnel through all imaginable outlets.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

SEPTEMBER 1, 2020

You know those YouTube rabbit holes you go down? Prospecting workflows are established so that sales reps don’t spend their whole day looking for prospects. Prospecting workflows are established so that sales reps don’t spend their whole day looking for prospects. Account planning and management.

Optimization 264

Optimization Zoominfo Lead Scoring Lead Ranking 264

Zoominfo

JANUARY 27, 2019

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Let’s look at three key factors: Trust: The modern buyer is increasingly skeptical of traditional marketing tactics for obvious reasons. Here are a few tactics to consider.

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

Zoominfo

JUNE 17, 2022

MEGHAN BARR So tell me about your background in sales. But the job was like sales. So early on, I learned sales. I think there’s that stigma that comes with cold calling and sales. And over the years since then, I really see sales completely differently. How did you get started? I never had a salary.

Lead Ranking 100

Lead Ranking Cold Calling Planning Fulfillment 100

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Zoominfo

SEPTEMBER 1, 2020

You know those YouTube rabbit holes you go down? Prospecting workflows are established so that sales reps don’t spend their whole day looking for prospects. Prospecting workflows are established so that sales reps don’t spend their whole day looking for prospects. Account planning and management.

Optimization 100

Optimization Zoominfo Lead Scoring Lead Ranking 100

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

OCTOBER 30, 2018

Now that YouTube has become as ubiquitous as Google—business professionals have an additional resource to prime themselves for success and development. If you have yet to use YouTube in your professional life, this blog post is for you! Keep reading as we uncover the top 17 YouTube channels for HR and Recruiting personnel!

Youtube 187

Youtube Advertising Channels Work Management Marketing Management 187

SmartBug Media

NOVEMBER 21, 2022

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. Accuracy varies, even on the best of these platforms, so validation by your sales team is important. 70 ABM Technologies.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Zoominfo

SEPTEMBER 4, 2018

We’re not here to sell you on the effectiveness of video as a marketing tactic—if you’ve been online even once in the last five years, you’re likely already aware. Instead, we want to focus on something slightly less talked about: YouTube and video optimization. But, in reality, modern YouTube is so much more than that.

Youtube 150

Youtube Advertising Channels Optimization SEO 150

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

SEPTEMBER 17, 2018

This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement. Content Marketing Manager leading global content for LinkedIn Marketing Solutions. The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Zoominfo

JULY 14, 2023

A B2B (business-to-business) marketing strategy describes how one business will promote its products and services to other businesses, coordinating with the sales team to convert them into customers. Market positioning is not a job for marketing to figure out — it’s a collaborative process across teams. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Metadata

DECEMBER 3, 2020

I would love to hear a little bit about yourself other than the usual sales pitch. I’m a French guy, so that’s not a sales pitch. And nowadays I do advisory with a bunch of great B2B sales companies. ” And I was like, “Have you ever tried outbound sales, and is it any fun?” You can hear it.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

I would love to hear a little bit about yourself other than the usual sales pitch. I’m a French guy, so that’s not a sales pitch. And nowadays I do advisory with a bunch of great B2B sales companies. ” And I was like, “Have you ever tried outbound sales, and is it any fun?” You can hear it.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Lead Liaison

MAY 1, 2018

Growth marketing has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods. Product Management: Atlassian Jira.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Growth marketing software has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods. Sales can be systematic too.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Zoominfo

JULY 11, 2018

These B2B marketers haven’t made content marketing a process yet ( source ). 51% of B2B marketers can prove how content marketing has increased sales ( source ). 60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). B2B Content Marketing Success.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

JANUARY 17, 2019

Earlier this week, we published a list of our top-performing articles for sales professionals. So whether you’re new to the ZoomInfo blog or simply ready to revisit our most-visited content, this blog post is for you. 18 Jokes for Recruiters and Hiring Managers. Read: 18 Jokes for Recruiters and Hiring Managers.

Zoominfo 100

Zoominfo Response Rate Youtube Work Management 100

Zoominfo

SEPTEMBER 10, 2018

Since the advent of the search engine, SEO tactics have been in a constant state of evolution. In order to appeal to modern search algorithms, there are many new considerations content creators and website managers must make. Keyword stuffing hasn’t just become obsolete as an effective tactic—it can actually earn you a Google penalty.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

Zoominfo

FEBRUARY 3, 2019

A strong candidate might say they’re excited to work in a position where they can leverage their writing skills and passion for creating content while also learning new marketing tactics, including SEO and social media. Tip : Be transparent about your hiring process and any timelines you’re hoping to meet. Contact our sales team today!

High Quality Lead 113

High Quality Lead Transparency Sales Qualified Leads Zoominfo 113

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. How much do you spend on sales and marketing?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34