Marketing Insider Group
JUNE 29, 2010
Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists. Click here to cancel reply.
ViewPoint
JUNE 15, 2012
Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.
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Marketing Insider Group
JULY 15, 2010
My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. What are the most successful lead sources? It was also interesting to watch the conversation on Twitter both during and after the event. Share your thoughts, post a comment.
Marketing Insider Group
SEPTEMBER 2, 2010
(See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Share your thoughts, post a comment.
Marketing Insider Group
SEPTEMBER 2, 2010
(See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Share your thoughts, post a comment.
Marketing Insider Group
OCTOBER 12, 2010
The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. That is so true! Click here to cancel reply.
ViewPoint
JANUARY 9, 2014
When B2B marketers use social channels like LinkedIn and Twitter to showcase thought leadership they create an opportunity to gain credibility with key decision makers and potentially take relationships with prospects and existing customers to another level. James Obermayer | Sales Lead Management Association.
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