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B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. Would your target audience sit still for a two-hour webinar?

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Cheap and Free Alternatives to Content Marketing Conferences

ClearVoice

Bonus tip: Use an RSS reader like Feedly to aggregate the feeds of several of your favorite blogs for easy aggregation and consumption. Webinars are often full of great information; however, most webinar organizers also have an additional motive to try to get you into their own marketing funnel when they host a webinar.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Blogging: for any new business blog, traffic typically starts out modest but grows over time.

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Video Marketing Best Practices

SmartBug Media

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

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How to Fail at Social Media

The Effective Marketer

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. You can follow any responses to this entry through the RSS 2.0 The solution, it seems, is far more complicated.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. I would recommend to post in on your website and even create an RSS feed.

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Social Media's Next Victim?

The Effective Marketer

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0