ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Only B2B

NOVEMBER 16, 2023

In the intricate web of B2B sales, establishing meaningful connections with potential clients stands as the cornerstone of lucrative business relationships. Must Read: B2B Appointment Setting vs. Outsourcing B2B appointment setting offers a myriad of benefits to businesses striving for streamlined sales processes.

Advertising Agencies 62

Advertising Agencies B2B B2B Sales Paid Search Agency 62

Zoominfo

OCTOBER 22, 2021

The business world is full of terms that sound similar but carry different meanings — the kind of terms that newcomers (and those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. What is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

AUGUST 26, 2021

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. They can also be invaluable in times of market uncertainty.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Valasys

SEPTEMBER 12, 2023

Today’s fast-paced business world requires efficient management of customer relationships and sales orders to achieve sustainable success. Reliable CRM software allows businesses to centralize customer information, track interactions, and automate various tasks more easily.

Enterprise Management 52

Enterprise Management Marketing Management Order Effectiveness 52

Seismic

APRIL 7, 2021

When the public sees software companies going public at all-time high valuations, investors and employees becoming wealthy, growth can look easy. Growth comes from builders, not sustainers. Growth starts with the talent assembled to do the job. Let’s dispel that myth: it’s not. In fact, building software is really difficult.

Touchpoints 62

Touchpoints Trust Marketing Lead Ranking Acquisitions 62

SmartBug Media

MAY 19, 2020

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. Fortunately, there are several levers you can pull within a SaaS business to achieve the growth rate you need to scale your business.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

NetLine

JULY 5, 2023

In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts. In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts. I will give you a hint: it’s not about the price. What is Customer Intent?

Intent 98

Intent Work Management Marketing Management Business 98

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Valasys

JULY 14, 2020

Sales funnel marketing is all about the orchestration of your branding and business development endeavors in a way that helps salespeople acquire new potential customers and ultimately prompt those leads to make a purchase decision. Read more on How Retention Marketing Paves the Way to Business Growth.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Valasys

FEBRUARY 24, 2020

Content marketing is the strategy to make your content shine. Businesses need to create content with high-quality that resonates with the area of interest of the users. According to a study by Content Marketing Institute , 92% of the marketers reported that their company views content as a business asset.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Hubspot

AUGUST 2, 2022

The SaaS revenue model offers massive potential for businesses — with the right approach. Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Cross-Selling 67

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

JUNE 25, 2020

In an era of evolution of cloud computing and the proliferation of omnichannel marketing, database management services offer a competitive advantage by offering you with extensive expertise, and by addressing the growing demand for efficiency, and risk mitigation for your businesses. Smooth and Effortless Administration.

Enterprise Management 64

Enterprise Management Marketing Management Service Multi-Channel 64

Launch Marketing

JANUARY 31, 2018

Developing and nurturing B2B sales and marketing alignment is an ongoing challenge that organizations are aware of but, surprisingly, fail to properly address. Below are four of the reasons why more B2B organizations are finally making sales and marketing alignment a priority. 20% annual growth rate. 20% annual growth rate.

B2B Sales 48

B2B Sales B2B Marketing Planning B2B 48

QuanticMind

AUGUST 29, 2018

2019 seems set to bring just as many challenges to online retailers, brands and internet marketers alike. Any business leader that hopes to succeed in coming years must take note of these trends and develop a future-proof growth strategy accordingly. To date, 2018 has been a year of massive change in the digital space.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 40

Tony Zambito

OCTOBER 18, 2010

  Complex B2B buyer experiences, in similar ways, have the nature of involving experiential processes within seven phases of the buyer journey.    Complex B2B buyer experiences, in similar ways, have the nature of involving experiential processes within seven phases of the buyer journey. 

Buyer Personas 100

Buyer Personas Buyer's Journey Allocation Trigger Marketing 100

Madison Logic

APRIL 25, 2024

Marketing and sales teams can default into thinking once the deal is signed, the hard work is done. Farris’ Marketing Metrics , are 3-10 times more likely to close than new customers. At that point, when it becomes a marketing qualified lead (MQL), responsibility for the relationship shifts to sales (usually) for all eternity.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Lead Ranking 52

Hubspot

JUNE 13, 2014

How can marketing get a “seat at the table”? How can marketing leadership stand on equal footing with the rest of an organization’s executive team? ” Marketers hear that one a lot. Many marketers have elevated their status internally by simply updating the company’s logo and tagline.

Work Management 28

Work Management Marketing Management Planning Cold Calling 28

Single Grain

JUNE 28, 2023

Digital customer experience is important in every business. In this post, we will explore the significance of the customer experience and how it influences marketing strategies. We’ll also delve into various aspects of digital customer experience and highlight effective strategies to level up your marketing game.

Digital Marketing Funnels 52

Digital Marketing Funnels Customer Satisfaction Acquisitions Paid Search Agency 52

ClearVoice

JULY 21, 2023

In an ideal world, every ounce of resource you put into marketing campaigns always yields impressive results. And you will hit business goals overnight. However, reality doesn’t work that way. To succeed in business, you need to cultivate an engaged community. One that feels connected, valued, and inspired. The solution?

Loyalty 52

Loyalty Communities Webinar Metrics Ad Building 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Huptech Web

SEPTEMBER 1, 2023

Predictive Analytics and Automation For Better Marketing Some Practical Applications of AI in E-commerce Best Ethical Practices to consider while implementing these strategies Wrapping Up FAQs – Frequently Asked Questions Introduction A fundamental question: Do companies keep records of their customers? Marketing is no different.

Marketing AI 52

Marketing AI Marketing Automation Services Ethics Work Management 52

Single Grain

AUGUST 9, 2023

SEO can be a divisive topic for a lot of digital marketers. In this post, we’ll delve into the intricacies of how SEO influences your organic revenue growth, debunking misconceptions and reframing our expectations of how SEO ought to be viewed as a revenue driver. These are valid questions, and they’re important to contemplate.

Organic Leads 52

Organic Leads Organization Lead Ranking Lead Scoring 52

Outreach

MAY 22, 2018

We’re proud to have started this movement, and we are succeeding in our mission to help sales teams drive predictable revenue growth and work more efficiently across teams. After all, your customers have endless options, so it’s critical that they stay enthusiastic and feel supported throughout their entire experience with your business.

Work Management 81

Work Management Marketing Management Touchpoints Class 81

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 94

Paid Content Marketing Budget Creation Work Management Planning 94

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. Content marketing was just taking off, so it was mysterious to the masses. Content marketing was just taking off, so it was mysterious to the masses. What is content marketing? Responses included: “You’re a what?”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Valasys

FEBRUARY 5, 2020

The marketers need to learn & optimize their digital marketing game to fit in the framework of Google across omnichannel. She elucidates that leveraging the keyword statistics & keyword facts will give marketers an idea to write impeccable pieces of content around link-intent keywords.

SEO 59

SEO Practices Google Brand Identity 59

Huptech Web

JULY 21, 2023

In today’s fast-paced digital world, where e-commerce is growing rapidly, and direct-to-consumer (D2C) businesses have transformed the retail landscape, website performance optimization has become a key factor for success. You’re in the right place, then! You’re in the right place, then! trillion U.S. dollars worldwide.

Lead Ranking 52

Lead Ranking Optimization Lead Scoring Conversion Rate 52

SnapApp

JUNE 27, 2018

The problem, however, is there’s often a breakdown in communication between marketing and sales about the quality of a lead. The next question, then, is: How do you approach lead scoring the right way? Many marketers (and marketing tools) add behavioral and demographic scores together to form a lead score. Matt Gratt.

Lead Ranking 91

Lead Ranking Lead Scoring Sales Management Sales Qualified Leads 91

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM).

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Delivra

OCTOBER 31, 2018

According to research in the Harvard Business Review , 44% of executives said their teams were underperforming when it comes to managing their sales pipelines, even though ineffective pipeline management had direct ties to a company’s ability to grow. compared to a growth rate of 5.3 (15% compared to a growth rate of 5.3 (15%

Lead Ranking 49

Lead Ranking Lead Scoring Segmentation Paid Content 49

Delivra

NOVEMBER 14, 2018

If you can crack the code for sales and marketing alignment, your company may see significant gains in revenue. Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. And they also experience 36% higher customer retention rates.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

Hinge Marketing

OCTOBER 2, 2015

It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed. Even B2B and service-based industries are often found guilty of making grim content marketing mistakes, although they commit a different kind of crime.

Marketing Management 48

Marketing Management Content Marketing Planning Paid Search Agency 48

Valasys

AUGUST 28, 2019

The importance of Event marketing is reflected in the following quotation by Walt Disney: “Whatever you do, do it well. Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40