KoMarketing Associates

MARCH 10, 2021

Budget and resources (64%) top the list as the biggest challenges they are stacked against as they attempt to establish an ROI. This is followed by tracking/measurement (46%), data quality (42%) and talent/team (36%).

Resources 269

Resources B2B Marketing B2B B2B Sales 269

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Recommended Resource: Need to jumpstart your content marketing results? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.

Resources 195

Resources Content Marketing Lead Gen Course 195

Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. Essentially, ROI measures the return you receive on the money you’ve invested in a particular project.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Inadequate resources. Unsatisfactory ROI. ROI is the ultimate barometer of success.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Martech

NOVEMBER 21, 2023

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. And yes, data is your guiding light, especially when resources are scarce. Embrace these strategies, and you can still deliver for the business and your teams, regardless of the resource constraints.

Allocation 106

Allocation Resources Work Management Marketing Management 106

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. You can focus your budget and resources on the most effective influencers and identify others like them for next time. Contact us today.

Top of Funnel 106

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 106

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will equip you with the tools to: Calculate your content syndication ROI. Consider the time and resources spent on research, writing, editing, and design.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. The ROI of social media management Social media is a vast and sprawling ecosystem. estimated savings.

ROI 103

ROI Work Management Marketing Management Case Studies 103

ClearVoice

MAY 31, 2023

You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. The cost to deliver — whether that is actual hard costs or time and resources — can vary depending on how extensive that component needs to be personalized. Smaller ones may struggle with the resources and infrastructure required to do all of this well.

ROI 131

ROI Process Personalization Lead Ranking 131

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. When tying ROI to the content, choosing one touch point is the simplest way to show how your content marketing efforts worked. It’s easy to understand.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Leading Results Rambings

OCTOBER 19, 2023

One of the key factors that determines the success of any campaign is the ability to allocate resources efficiently. Every dollar spent on marketing should yield the best possible return on investment (ROI).

ROI 52

ROI Allocation Advertising Agencies Paid Search Agency 52

Marketing Insider Group

NOVEMBER 21, 2018

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” The post When Does Outsourcing Social Media ROI Make Sense? Not […].

Social Media 216

Social Media ROI Media Resources 216

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. Plan Your Emails Your emails may contain helpful and resourceful content, but you may not get optimum results if they’re not well-planned. Therefore, mobile optimization is critical to maximizing your email marketing ROI.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Animalz blog

FEBRUARY 25, 2024

ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. When you properly evaluate your channels, you may find that the unsexy distribution channels have the highest potential for ROI. Alignment between your resources (e.g.,

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

SmartBug Media

DECEMBER 22, 2023

The latter, though more time- and resource-intensive, allows for varied CTAs, products, or industry focuses. For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Embracing sophisticated customer journey software, such as HubSpot, can improve tracking and help with analyzing event ROI.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. And unlike attribution models, which are retroactive indicators of ROI, Content Value is a leading indicator.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. How does HR calculate value and prove ROI? Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I Workplace services. Compensation. Recruitment.

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Martech

NOVEMBER 4, 2021

How to measure content marketing ROI and ROE. Measuring the effort content marketers put into campaigns — the time spent, resources used, and team members involved — gives more context to decision makers. What’s more, it makes ROI measurement much more difficult. What are the benefits of customer data platforms?

ROI 143

ROI Content Marketing Planning Gartner 143

Sprout Social

NOVEMBER 25, 2020

In this resource, you’ll find all our essential guides to paid social advertising. Facebook advertising cost: Everything you need to optimize your ROI. Learn how to effectively manage your entire social strategy across all channels with these resources. This is your one-stop shop to better performing paid ads.

Social Media 142

Social Media Resources Advertisements Advertising 142

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? What Do We Mean By Content Marketing ROI? Ready To Take The Next Step?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI. Low-Quality Leads Be Gone : Stop wasting time and resources nurturing unqualified leads. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Binary Demand

JUNE 22, 2023

Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting. Data Analysis: It generates valuable data that identifies where to direct marketing resources. It also casts more light on data security, preventing data corruption from malicious actors.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

HG Data

MARCH 28, 2023

Download ROI Analysis of HG Insights! After reviewing feedback from hundreds of users, analyst firm GTM Partners have validated HG Insights’ primary value propositions with the publication of an in-depth ROI analysis.

Validation 52

Validation Analysis ROI Marketing Analytics Tools 52

Benchmark Email

AUGUST 22, 2023

The ability to measure the Return on Investment (ROI) for marketing campaigns has become an indispensable skill, enabling businesses to optimize their strategies, allocate resources wisely, and drive sustainable growth.

Allocation 52

Allocation ROI Tools Advertising Benchmark 52

ClearVoice

FEBRUARY 26, 2021

What is return on investment (ROI)? You can calculate ROI before you invest to determine your potential benefit. Alternatively, you can determine ROI after you have some results to decide about continued funding. ROI is a critical metric that can help you prioritize spending. Common uses for ROI. ROI = 100 x (2).

ROI 96

ROI Paid Search Agency Planning Cost 96