markempa
MAY 30, 2017
From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. What motivated you or inspired you to do this research? Check this out.
KoMarketing Associates
AUGUST 2, 2018
As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. For answers to these questions and more, we spoke to Chad White, research director at Litmus. What was the most interesting statistic/finding in the report, in your opinion? “It
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Digital B2B Marketing
APRIL 2, 2013
In most B2B organizations, Salesforce.com or a similar solution is the system of record. Measure the impact of your overall marketing mix using sophisticated statistical models. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies).
Customer Experience Matrix
AUGUST 21, 2009
The official launch will be in November at the Salesforce.com Dreamforce conference.) The site offers a free copy of an excellent Forrester Research report on interactive marketing, which is well worth the inevitable Aprimo sales call that will follow. But what matters for now is the vision.
The Point
MAY 3, 2016
A related statistic that helps explain the massive jump in social marketing – Salesforce says that 80 percent of high-performing marketers plan to increase spending on social advertising, making it the third largest area reported for increased investment.
Hubspot
OCTOBER 13, 2014
This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. CMOs complete 57% of their research before contacting agencies. From On-premise to SaaS offerings.
Hubspot
APRIL 3, 2012
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. 5) Stay organized with a CRM. 6) Use video as a sales assist.
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