Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Again, you can download the free executive summary or purchase the full report to get all the details. That leaves only 20% of the market left to fight over. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Hinge Marketing

MARCH 26, 2020

Data from the Inside the Buyer’s Brain, Second Edition research report.). They also use these tools to vet their buying options—reviewing potential vendors’ websites and asking peers in social media for their opinions and experiences. . To understand your audience, we would recommend only two types of research: Surveys.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Sword and the Script | B2B

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. The average reported annual budget, reported across all respondents, came in at $185,000.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Martech Advisor

NOVEMBER 22, 2019

Customer listening isn’t a new concept — but as consumer demand for personalization reaches an all-time high in a world cluttered with vendor options, analyzing and tracking the true voice of the customer (VoC) to excel in customer experience (CX) has never been more critical. In fact, CX is overtaking product as the No.

Analytics 72

Analytics Marketing AI Generation Customer Satisfaction 72

Martech Advisor

DECEMBER 11, 2019

I don’t have to educate people on why cloud platforms should be embraced, but rather how a software vendor manages and provides access to its core marketing technology’s application programming interfaces (APIs) and provides platforms on which to build digital experiences. Improper Risk Management and Documentation.

Digital Transformation 54

Digital Transformation Enterprise Management Work Management Marketing Management 54

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Attendify

SEPTEMBER 28, 2019

Once you export the results, start looking for trends: Are there particular speakers or topic categories that performed better than others? Post-event surveys: Some event apps have built-in survey functionality, while others allow you to connect to the survey provider of your choice via a webview arrangement.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Customer Experience Matrix

DECEMBER 30, 2021

The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. There were three pieces of information that stood out: Only four new vendors were added, compared with an average of fifteen in past reports. Download here. Download here.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Tony Zambito

NOVEMBER 21, 2010

  Predictability is based on historical trends and outliers are hardly ever factored into the equation.  Past   This is of critical importance since various studies sampling B2B buyers (i.e.   Past buyer behaviors may no longer be solid predictors of future buyer behavior. 

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

Inbox Insight

JULY 7, 2020

For our latest survey (in partnership with Insights for Professionals ), we conducted research within our community of IT buyers to gain a greater understanding about what makes potential prospects tick – and how to harness that. The aim of this study is to enlighten demand generation marketers and tech vendors on buyer behaviour.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Research 99

Inbox Insight

AUGUST 16, 2020

In the midst of this change, vendors have an opportunity to reach, engage and convert HR tech buyers , turning prospects into loyal customers. Our content features whitepapers and reports from vendors, brands and industry experts, as well as our own primary research. The HR technology topics that are trending.

Work Management 82

Work Management Marketing Management Research Resource Management 82

Customer Experience Matrix

JANUARY 14, 2019

I review a lot of surveys -- easily a dozen each week. Specifically, I was prepping for a presentation in Amsterdam, which meant I needed to present general industry trends and then see what is different in Europe. I also have several surveys that asked about CDP deployment. Today is one of those days.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Inbox Insight

JULY 31, 2020

In the midst of transformation, vendors have an opportunity to capture the attention of HR tech buyers with great content, and turn cold prospects into hot leads. As more companies become reliant on technology to be agile, efficient and competitive in their field, vendors will be able to reach more buyers at the top of the funnel.

Work Management 76

Work Management Marketing Management Research Top of Funnel 76

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. That’s why we kind of came together, this New York advertising and social Silicon Valley to look at this report, paid owned and earned together. Thank you, Ian, for the great suggestion.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Single Grain

JUNE 3, 2021

Therefore, a marketing manager reports to ?? Therefore, the marketing director reports to ?? If the company doesn't have a CMO, the marketing director will report to the CEO. Effective negotiation skills since the job requires negotiations with vendors and clients. How do you stay updated with the latest marketing trends?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Pricing: contact vendor for quote.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Referral Rock

OCTOBER 30, 2019

Here at Referral Rock, we were curious to find out how other marketers feel about enlisting the help of freelance writers, so we ran a survey, and 53 marketers shared their insights. Determining the best choice for your business is vital, especially to keep up with the content demands of the digital age.

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

DealSignal

FEBRUARY 26, 2024

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. Provide options to subscribers. Make it as easy as possible for the recipients to unsubscribe.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

chiefmartech

FEBRUARY 9, 2016

You’ll have the opportunity to contribute your voice to the survey and receive a free copy of the report.(Check MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. And all that?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Marketing Salary Survey: Social Media Marketing by Aquent. Find out in this report. How much are you worth? by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Sample review: “Infusionsoft is a CRM designed to cater to small businesses. Sample review: “Nimble…merges the feeds from each (major social network) into one centralized inbox.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Hinge Marketing

JULY 21, 2022

To increase your chances of being found by them, you need to bolster your blog article with statistics and insights into trends. Some require vendors to co-present with their clients. Start by taking a sample of your best clients. Next, create a demographic profile using your sample.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Buzz Marketing for Technology

JUNE 27, 2008

Survey Reports. Vendor Corner. A recent trend is the use of cases. modeled by experts or learners to solve particular case problems, Problems solving samples which are example case solutions meant. RC&DA, developed by a different vendor, Business Process Inc. Sample cases and their. About Sloan-C.

Design 100

Design Peer-to-peer Work Management Marketing Management 100

Webbiquity

JANUARY 31, 2017

These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more. 1) Google Analytics. Though the tool has its shortcomings and limitations (e.g.,

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

MARCH 27, 2017

Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Sample review: “Buffer is a great automation tool. Pricing: contact vendor for pricing. Pricing: contact vendor for pricing.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

SnapApp

AUGUST 1, 2017

At larger organizations, this number reaches up to 21, says a Marketing Sherpa survey. . 77% of survey respondents confirm that content targeted to their role would be more valuable. SnapApp boosts its messaging by pairing with DemandGen Report to discuss interactive content campaigns. . For example: . But why? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SalesChoice

JANUARY 19, 2017

Examples are annual reports which describe what happened last quarter or at year-end. O ther stories about current affairs are evident in market research surveys, which analyze current trends, or patterns to gain more insights on what people are thinking about, or creating context on future outcomes.

Work Management 22

Work Management Marketing Management Lead Ranking Storytelling 22

Webbiquity

JANUARY 19, 2017

If the latter approach sounds potentially attractive, check out these two-dozen-plus tools for managing on-page optimization, rank checking, backlink and keyword research, competitive benchmarking, and reporting in a single package. The top all-in-one reporting platform for local SEO. 1 ) BrightLocal. Google Review Count: 330.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Enterprise Management 100

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. Sage Intacct.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Reporting on analytics. To provide even more context, here are a few sample topics: Auditing the Link Profile of Over 100 B2B SaaS Firms: Winners and Losers. Evangelize Brand. Content marketing. Competitors.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. Sage Intacct.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. Sage Intacct.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92