Paul Gillin

JUNE 29, 2011

Focused sub-groups – scores of technical forums ranging from LEDs, robotics, FPGAs, engineering student design teams, etc. RoadTests – Allowing members to actually try out the latest new products for free and share their reviews with other engineers.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Spiceworks sells advertising space on the software console its members use to monitor their networks.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 25, 2012

Depending on the business, goals might range from generating orders to attracting subscribers to building thought leadership. Getting that repeat traffic is the special sauce of Facebook success. Here are five tips that Schmulen recommends: Tip #1: Know what your goals are. Sounds simple but it ain’t necessarily so.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

FEBRUARY 7, 2011

The number of active participants – or those who regularly contribute content – is in the sub-1% range. It’s clear to casual visitors that CareOne is no fly-by-night operation. Not that managing a community is easy. That’s not surprising for a topic that few people like to discuss publicly.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

AUGUST 29, 2012

Pampers sales quickly recovered after a brief decline and complaints fell back into normal range. Once the conversation shifted from accusations to education, the tone changed dramatically. The Dry Max crisis came at a time when P&G was engineering a companywide shift toward customer engagement through social media.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

SEPTEMBER 15, 2011

They count no less than 50 kinds of influencers, ranging from resellers to academicians to government officials. One of the most illuminating books I’ve read on this topic is Influencer Marketing by Duncan Brown and Nick Hayes.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

DECEMBER 16, 2010

Our range of options for buying and selling products and services will expand by orders of magnitude thanks to global connectivity. Companies that don’t provide significant value will struggle to survive. Weak products will disappear quickly from the market, and advertising won’t be able to save them.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

MARCH 24, 2011

Instead of blitzing the market with press releases following the October 28 rollout, it focused its energies on a multi-author blog , Twitter account and YouTube channel to deliver a steady stream of updates on topics that address a variety of customers ranging from designers to purchasing VPs.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 4, 2012

The book is chock-full of gems, ranging from useful asides like the fact that 40% is a good response rate for an employee paper survey, to the exhaustive list of 27 different types of conversations in chapter 4. They still seek to communicate a message or favorable impression.

Social Media 50

Social Media Media Peer-to-peer PR 50