Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Watch the full webinar. 5/5/2022 webinar audience poll. WordPress VIP and Parse.ly How can we do more with less?

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed.

Tactics 139

Tactics B2B Marketing Advertising Agencies Paid Search Agency 139

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. More than one billion hours of videos are viewed on YouTube daily.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Employee advocacy B2B buyers want to hear from people rather than brands when making decisions, especially a purchasing decision.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

JUNE 14, 2021

Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. YouTube is also an excellent channel for building brand awareness. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process. What is Social Signals?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. Pew Research ). Pew Research ). Pew Research ). A full 70 percent of marketers use social media listening tactics to research their target audience. ( Content marketing statistics for YouTube. More than 3.5

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Brightedge

MAY 26, 2020

In a continuation of our BrightEdge Research series, today we’ll look at how COVID-19 has affected search behavior and heightened the importance of SEO. Currently, BrightEdge research shows that E-commerce and retail (including apparel, baby and maternity, and beauty) have entered the rebounding stage. The customer journey has changed.

SEO 130

SEO Cost Per Click Webinar Metrics SERP 130

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Marketing Insider Group

APRIL 6, 2021

The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service. Source: Hotjar.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Oktopost

SEPTEMBER 22, 2021

Instead, they are, or should be, going after entire departments, who may have the purchasing power equivalent to millions of dollars. On average, it takes eight touchpoints before a buyer is ready to make a purchase. An essential piece of knowledge is familiarizing your marketing team with the people making the purchasing decision.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. Brand identity content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Porch Group Media

FEBRUARY 8, 2023

68% of consumers say they will do most or all of their vehicle purchase process online in the future. When researching online, 46% of car shoppers use multiple devices. EV consumers are more digital-focused, with 87% of new vehicle buyers open to purchasing a vehicle fully online. ( Cox Automotive ) 2. Autotrader) 3.

Statistics 52

Statistics Mobile Marketing Webinar Metrics Youtube 52

BenchmarkONE

NOVEMBER 10, 2022

Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Having a marketing funnel is essential for every business, especially now since so much shopping and research is done online. The goal of this email funnel is to get a customer to purchase another product or service. .

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. It’s no secret that consumers depend on recommendations from influencers to determine the products they want to purchase. Use influencers for B2B content marketing.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

PureB2B

MARCH 31, 2022

Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Participate in a bit of our ongoing research and accept our warmest appreciation. There’s been a seismic shift in the B2B tech buyer journey. Table of Contents Traditional v. Customer-Driven Trends Influencing B2B Sales.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Heinz Marketing

APRIL 19, 2022

B2B purchase decisions are more predictable than you might think and here’s why. They always involve a series of decision-makers and influencers, each of which has different personas that include their buying habits, methods of research, and more. So, what are some lead generation trends to adapt to your 2022 strategy? Wrapping It Up.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

Optinmonster

MAY 11, 2023

You can use keyword research to identify terms that your audience is searching for to guide your content creation. People often use YouTube as a search engine to find video tutorials, reviews, product showcases, and more. They might not land on your website but they could see your videos on the YouTube platform.

Paid Content 77

Paid Content Promotion Marketing Websites Webinar Metrics 77

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

This includes past purchase history, phone calls, website visits, click-through rates on emails, and more. Through content marketing, brands can offer educational information through blog posts, webinars , videos, reports, and e-books to keep customers engaged in different campaigns across various digital channels.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

The Marketing Blender

APRIL 22, 2022

More and more people are doing their research, browsing, and purchasing online. However, to create and publish content that educates and helps potential customers – that actually gets seen – you’ll need to understand and incorporate keyword research and an overarching SEO strategy. Why Are Digital Marketing Plans Important?

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Marketing Insider Group

JANUARY 27, 2020

Start with doing a little research on your target customers. What your products and services have done for other customers can help drive purchases by others in a similar situation. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. worry monsters?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Vidyard

JANUARY 3, 2019

Back then I didn’t know there was such a thing as Vidyard, so I researched and purchased a video recording suite and set up my own in-house digital recording studio. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Video Marketing 94

Video Marketing Enterprise Management Webinar Metrics Youtube 94

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Presentations or Webinar Videos 3. Presentations or Webinar Videos.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Stevens & Tate

OCTOBER 8, 2021

There is a good reason why YouTube has become the second biggest search engine – digital video is the new home of action for marketers. Buyers who have purchased from you in the past, sales teams that have sold your units, and other professionals in the real estate arena can make suitable candidates for your interview videos.

Video Marketing 78

Video Marketing Top of Funnel Planning Lead Ranking 78

Scoop.it

MAY 11, 2021

According to research performed by SEMrush , 79% of companies are using content marketing to generate higher quality leads. A whopping 85% of consumers do product research online before making a purchase. YouTube has in-depth review videos of your product. Content Helps Control the Narrative.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

SmartBug Media

APRIL 27, 2023

We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. Second-Party Data Second-party data is essentially a first-party list that companies receive or purchase from a trusted partner. they can’t easily see someone’s purchase history or browsing interests). “By

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

ClearVoice

OCTOBER 14, 2022

When it comes to content marketing usage, the majority of your audience is online with 85% of adults going online on a daily basis ( Pew Research ). The largest increase in podcast listeners is in the 12-34 age group ( Edison Research ). 70% of viewers purchased from a brand after viewing it on YouTube ( Google ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! Great webinar. We’ll definitely let you know when it’s up!

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. – Webinars (63%). – White papers and research reports (59%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Oktopost

NOVEMBER 14, 2022

This is especially true with B2B, where a whopping 91% of purchases have been influenced by word-of-mouth referrals and recommendations alone. ? It’s because B2B buyers have a longer purchase cycle compared to B2C. Increase your sales: As mentioned above, most purchases are based on recommendations. But why is this the strategy?

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

by Seth Resler Did you miss our webinar on inbound marketing? ” In an age where customers prefer to avoid salespeople and do their own research early in the sales cycle, inbound marketing is a vital part of a successful marketing strategy. Don’t worry – we’ve got you covered. Want to know more?

Inbound Marketing 48

Inbound Marketing Webinar Metrics Effectiveness Marketo 48

The Marketing Blender

MAY 4, 2021

One action involves a prospect researching a need; thus, they sign up for a webinar or download a piece of content as an example. When MQLs are nurtured to the point where interest triggers a conversation with a salesperson who validates they are able and interested in making a purchase, they become a “Sales Qualified Lead” or an SQL.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. Whether it’s a newsletter, a promotion, or an invitation to a webinar, adding a video element can potentially increase conversions by up to 80%. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

seo.co

OCTOBER 16, 2020

She then becomes aware of your business and its products, interest is sparked, she evaluates whether she likes your products (in the context of other marketplace options), decides to make a purchase, and ultimately follows through by exchanging money in return for what you’re offering. And of these, 4,000 make a purchase.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116