The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. You can follow any responses to this entry through the RSS 2.0 The good ones are those that you don’t even think about until you decide to wear your marketer hat.

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Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. “But This next tool might be the key to a successful digital PR campaign.” Why do you want to test the tool? Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

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Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

The Effective Marketer

OCTOBER 5, 2010

Below are a few useful tools out there for this problem. Website Review and Annotation Tools ShiftSpace.org is an interesting app that gives you the ability to comment on any website using your browser, but others have to have ShiftSpace installed to see them. Any other tools I have missed? Like Be the first to like this post.

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Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post.

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The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? You can follow any responses to this entry through the RSS 2.0 Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault? No need to raise your hand, we all have been there. An interesting article sent to me (thanks, Z.)

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The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

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The Effective Marketer

MAY 3, 2011

New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. You can follow any responses to this entry through the RSS 2.0 Vendors should therefore really work with their customers and prospects in trying to justify the purchase.

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Work Management Marketing Management Planning Marketing Automation Services 100

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). You have to subscribe to the blog via RSS, but it’s worth it.

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Video Marketing Practices Top of Funnel Work Management 115

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

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Social Media Social Marketing B2B Marketing Paid Search Agency 100

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. Like Be the first to like this post.

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Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). PR Fire has landed its customers press coverage in a range of top tier publications, including BuzzFeed, Metro, The Huffington Post, and The Times, so it's definitely worth checking out. PR Web is a tool owned by Cision.

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The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. You can follow any responses to this entry through the RSS 2.0

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Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Convince & Convert

JUNE 29, 2010

link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

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RSS Paid Search Agency Advertising Agencies PR 118

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. You can follow any responses to this entry through the RSS 2.0

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Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. You can follow any responses to this entry through the RSS 2.0 But why the focus on content? Like Be the first to like this post.

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The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

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Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Radian6 (Salesforce) URL: Radian6.com MediaPRO Community. SEARCH FOLIO: Search.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Buzz Marketing for Technology

JUNE 23, 2008

The second way to use this is to start importing RSS feeds into a private room. They offer bookmarklets and other tools for easy flagging, a personalized RSS feed as well as mobile versions that strip down the articles down to just text for low-bandwidth reading on the go. Blog RSS Feed. Twitter: steverubel.

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Tips RSS Screencast Mobile Advertising 100

The Effective Marketer

JANUARY 5, 2009

.: you may be asking youself “where are all the nice tools that we marketers love to use and how do they relate to being effective&# ? You can follow any responses to this entry through the RSS 2.0 Hang tight, because we’ll get to that real soon! You can leave a response , or trackback from your own site.

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B2B Marketing Savvy

AUGUST 3, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook? W/in Word, select “Twitter” and then right click. .

Advertising Agencies 40

Advertising Agencies PR Public Relations RSS 40

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? Then you dash to Facebook to see what’s going on there. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. I’m psyched about the Kurrently search engine ).

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Paid Search Agency Social Media PR Advertising Agencies 122

The Effective Marketer

MARCH 15, 2009

But I digress… what I’ve been focusing on for the past few posts is on how you can use tools you already have at your disposal (like MS Outlook for most corporate users) to become more effective and productive. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages.

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Press B2B Marketing Tips B2B 48

Wondering Out Loud

OCTOBER 1, 2009

We are emerging from a time that saw the development of an amazing number of tools anyone can use to engage on what came to be known as social media. Facebook, MySpace, LinkedIn, blogging platforms, Twitter, YouTube, UStream, Utterli, and the list goes on. Blogs are nice, but RSS feeds, Diggs and del.icio.us

Social Media 40

Social Media Web 2.0 Media Digg 40

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. You can follow any responses to this entry through the RSS 2.0

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Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) You can follow any responses to this entry through the RSS 2.0 Free content will get you farther.

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Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Maybe not so much. What is it for? Who is our target?

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Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. You can follow any responses to this entry through the RSS 2.0 So, why is it free? Like Be the first to like this post.

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Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. You can follow any responses to this entry through the RSS 2.0 Clear header with big title and date/time of the event. Like Be the first to like this post.

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Marketing Budget Creation Design Email Marketing Planning 100

B2B Marketing Savvy

AUGUST 6, 2009

Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. I couldn’t write Katie Van Domelan’s post about social media listening tools. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. You would be entirely wrong. Visits are up. Page views are up.

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Paid Search Agency Blogger Advertising Agencies PR 117

Buzz Marketing for Technology

JUNE 27, 2008

When you tap into this power and combine Gmail with some other tools, it is perhaps the most essential site ever developed. How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter). I scan 275 RSS feeds in Google Reader and I use dozens of bookmarklets and shortcuts to help me manage it all.

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Paid Content Personalization RSS Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. Fink) Twitter Comment As always, great stuff.

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Social Media Media Webinar Metrics Marketing & Strategy 167

The Effective Marketer

FEBRUARY 12, 2009

MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program. 2. Turn emails into tasks: outlook is a great task management tool if you know how to use it. You can follow any responses to this entry through the RSS 2.0

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