Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Your story needs to be short and succinct -- especially when journalists spend less than a minute reading a press release. But, unfortunately, coverage doesn’t just come naturally -- you need to work for it.

Press 101

Press Distribution PR Public Relations 101

The Effective Marketer

JANUARY 6, 2009

Action plan checklist: - Desired results - Probable restraints - Future revisions - Check-in Points - Implications for how the marketer will spend his time I need to stress the first bullet, “desired results”. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. You can follow any responses to this entry through the RSS 2.0 Is this good? This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

SEPTEMBER 27, 2010

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2009

you will be far more successful if you think in terms of WIIFM – make it attractive enough that they will want to spend a few minutes answering your questions. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

MARCH 15, 2009

Long-term productivity is the focus on your overall goals, how you spend your time, and what do you need to change in your daily habits that will let you achieve your objectives in the amount of time you have available. Do we even know how much time we need to spend on specific tasks and whether those tasks will get us to where we want?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

APRIL 6, 2009

Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. You can follow any responses to this entry through the RSS 2.0 Risk is the most important factor: The whole hiring process has one goal, and that is to reduce the risk of hiring a bad candidate.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Online Marketing Institute

OCTOBER 31, 2010

And the more time you spend online, the more likely you are to suffer relapses. What We Can Learn From the Lords of Strategy » Who We Are B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Biznology

JULY 26, 2011

Even worse, after we spend all of this time, resources, hours, money, and brain trust on creating insightful analysis and share it for free. Even worse, after we spend all of this time, resources, hours, money, and brain trust on creating insightful analysis and share it for free. Let me explain. also in that tweet, if possible.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. You can follow any responses to this entry through the RSS 2.0 and measure it religiously. Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

MARCH 31, 2011

Internet users have dynamic activity patterns and today they spend more time on the web than ever. consumer spends 13 hours a week on both. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. The average U.S.

Press 48

Press B2B Marketing Tips B2B 48

B2B Marketing Savvy

AUGUST 6, 2009

The conversation quickly turned to a discussion of how its even trendy now to spend less and still look fantastic. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

Online Marketing Institute

FEBRUARY 22, 2011

Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. So, we developed a list of our top B2B marketing predictions for 2011. Check them out below and tell us what to think. What do you foresee coming? The focus on ROI that we’ve seen in 2010 will continue.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

The Effective Marketer

MARCH 9, 2010

We also spend some time talking about the emails we hated and those that could be improved. I think the only good thing going for them is that their name is recognizable and so people may spend some time deciphering their email. You can follow any responses to this entry through the RSS 2.0 Well, this post may be the answer!

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JULY 21, 2009

You can follow any responses to this entry through the RSS 2.0 I wonder if works best for those who spend the time to understand how to use it- a massie task for some of us or is it simply he who devotes the most time to it wins. You can leave a response , or trackback from your own site. Like Be the first to like this post.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

MAY 26, 2010

All you need to do is set your success guides—what you want to achieve and how long you want to spend achieving it—and then measure your results against them. How much did you spend on a Facebook ad and how did click-throughs and new sales and customers compare? Social media can offer some very accurate metrics for ROI.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Online Marketing Institute

NOVEMBER 2, 2009

So how should your prioritize spending for next year? If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. Maybe you found this blog from Twitter? Followers per tweet.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

markempa

MAY 28, 2005

« Blogging & RSS Events | Main | One-to-one lead generation for B2B companies » Creative lead generation blunder? On last thought, if I became a customer, I would wonder how they could afford to spend money lavishly marketing to me, then haggle with me over percentage points of interest on my lease?

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Online Marketing Institute

NOVEMBER 18, 2010

Surveys have shown that companies who blog regularly enjoys an increase in: Total number of unique visitors Average time visitors spend on site Average number of pages viewed per visit Search engines favor blogs because blogs tend to get updated with fresh content compared to static company websites. Generate More Leads - for Cheaper!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. More from Convince and Convert You Are Pissed Off at the Wrong Guy Are you spending enough on digital marketing? You would be entirely wrong. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up. It will pay off.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. I mean come on, if you can’t take five seconds to dig up my contact info, why would I spend any time covering your story? Subscribe to this Feed 29 Comments Rate this Post: ( 1 votes, average: 5.00

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 20, 2012

The RSS feed is: [link]. to spend on advertising. Some people were like, ”Well, it’s your money,’ or some people were like, “Well, it’s my money, I don’t want you spending my money doing that.” ” You could spend hours and hours getting all this data and not know what to do with it.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

ClearVoice

DECEMBER 19, 2018

Instead, think about using a social media management tool or your marketing automation software to speed things up by adding your blog’s RSS feed. Most social media marketing solutions have an option that allows you to add your blog’s RSS feed to automate the steps of adding new blog content to your social sharing schedule.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 21, 2010

We’ll spend plenty of hours on the golf course with our clients and know that it’s doing something (though we can’t always say what), but the more intangible relationships that are separated by a computer screen we somehow tend to value less.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The Effective Marketer

OCTOBER 13, 2010

Early in the book he makes the case that we’re spending money on the wrong side of the funnel. “Shouldn’t we be spending money against qualified prospective buyers versus shots in the dark at bagging a random stranger?&#. You can follow any responses to this entry through the RSS 2.0 How right he is!

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Online Marketing Institute

SEPTEMBER 9, 2018

From there, podcatchers (think podcast directories) pick up and syndicate your podcasts for free via RSS feeds. You can also pitch yourself as a guest on existing podcasts (public relations) or buy your way in via advertising networks. One element podcasters typically don’t spend as much time thinking about is the show category.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

The Effective Marketer

JULY 5, 2009

Avoid confusion later by spending some time deciding it now. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! It’s not how long you make it, is how you make it long ”.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. People are freaking out about the new Google Search. Everyone wants to know both why this has happened and how to make it right. Let me explain.

Paid Content 80

Paid Content Google Digg De-duplication 80

Convince & Convert

JUNE 22, 2010

There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth. You have to commit to social media for the long haul to see the benefits.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

How much can you afford to spend on the tool? • You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. • What’s the client/competitor/industry name(s)? Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

Biznology

FEBRUARY 14, 2012

Most message boards have adopted all of the modern conveniences offered by blogs, including RSS feeds, email reminders, email updates, social media share buttons for Google+, Facebook, Twitter, and others.

Social Media 80

Social Media Paid Content Social Marketing Paid Search Agency 80

Hubspot

OCTOBER 17, 2014

First, sign up for an RSS reader like Feedly and subscribe to industry news sites and blogs that post on industry trends and topics. It''s easy to get lost in the endless streams of to-dos, research, and meetings," says Yip, "so it''s important to schedule time limits for each task so you can stay focused and not spend too much time on one.".

Social Media 28

Social Media Organization Work Management Media 28