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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

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Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?

Content Standard

And, with a smart content strategy, we don’t find them through interruption and painfully obvious promotion. Below are a few strategies they’re using for article promotion and content amplification —the question is, are they right for your brand? Cross-Promotion: I’ll Scratch Your Back If You S cratch Mine.

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The ALS Ice Bucket Challenge is the perfect meme

Biznology

million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness.

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Christmas is a perfect time to create havoc online

Biznology

Image via Wikipedia. Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Turn it up to 11!

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The organizational digital divide

Biznology

(Photo credit: Wikipedia). At our fingertips are the tools to enable instantaneous viral and global communications. At our fingertips are the tools to enable instantaneous viral and global communications. Things should be going very well.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

Their sentiment score was 92% positive, and they have some really influential sites talking about them — including Wikipedia. Google does not promote the specifics of the score, so Terence did some digging, testing, and experimenting to come up with his list of factors. BuzzFeed’s Viral Lift. Moz’s One Metric.

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Baffled by Content Marketing? Start with the Basics!

Biznology

Photo credit: Wikipedia. “Going viral” is the holy grail of content marketing, and though it’s unrealistic to expect your marketing to spread far and wide, some of the most successful viral campaigns are worth examining for their lessons. Putting It All Together. Next Steps.