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The latest AI-powered marketing tech releases

Martech

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged.

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Which is Better for Your Business: Yelp Or Google reviews

SocialPilot

This can help instill confidence and validation in prospective buyers. Therefore, creating business profiles on Yelp can be very helpful in boosting brand visibility and recognition. At the same time, the same system moves certain less reliable reviews to the “Not Recommended” section of the business profile.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

Reevaluate Your Ideal Customer Profile (ICP) Understanding your decision-makers is foundational, but for a laser-focused marketing strategy, you also need to define your Ideal Customer Profiles (ICPs). This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Even when the buyer gets to the vendor site, there is still a significant period of time between evaluation and validation. Tidy up your profile and company page first.

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The Lead Generation Strategy Guide

Zoominfo

Lead scoring is a qualitative process of assigning numeric values to each lead you generate based on a combination of the behavior(s) a prospect demonstrates and how well their firmographic and demographic information aligns with a company’s ideal customer profile (ICP). Marketing Campaigns. Stages of Lead Qualification.

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Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. You immediately go to all your social media profiles and share about it with a link. Not every post needs to be a home run, but external validation from links is a big deal in SEO. You just hit hit publish on that great new blog post.

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