Remove products integrate-platform data-guardian
article thumbnail

What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

article thumbnail

How You Can Strike It Rich with Customer Acquisition and Customer Retention | What’s Your Edge?

Vision Edge Marketing

We’ll explore the importance of well-crafted customer-centric strategies, guided by data-driven customer insights that will help you strike it rich when it comes to customer acquisition and retention. The 4 Steps for Successfully Unearthing Data-Driven Customer Insights Treasure-hunting strategy success begins with knowing where to look.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 influential marketing technology leaders

ClickZ

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Let’s tackle the most obvious pick right off the bat. Tamara McCleary (Thulium). Des Cahill (Oracle CX).

article thumbnail

Google updates policies on targeting minors: Wednesday’s Daily Brief

Martech

Marketing automation does automate some activities, of course, but marketers still find themselves bogged down in Excel spreadsheets and cleaning up data. be grouped together as Integration Platform as a Service, or IPaaS. The sudden influx of online classes and meetups mean that children’s data is more at risk than before.

Google 113
article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Kristina actively posts about product content strategy, content design, and UX writing.

article thumbnail

The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know

Content Standard

Public ‘testing’ of ChatGPT and its sister product, DALL-E, has also exposed some of the significant limitations and legal implications associated with generative AI models, some of which have been incorporated into assistive tools for creators for years. CNET is a recent exception and cautionary tale.

article thumbnail

Introducing Analytics for PDFs (and More!)

Contently

To solve that, we launched Contently’s newest product, Document Analytics. By allowing us to measure everything from how much of a document someone read to heat maps of where they clicked to what pages drove the highest-quality conversions, we operate our marketing operations with a whole new set of data. What is it?