Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. We just don't have the time to waste managing anything but."

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

DECEMBER 29, 2008

We've all seen it, the use of "environmentally conscious" messages to sell, brand, and market numerous products and services. It is obvious with products that have primary impact (cars, computers, energy, food), but there is also the not-so-obvious such as what we do (virtual office, recycled computers, carbon offsets, tap water).

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

We've all seen it, the use of "environmentally conscious" messages to sell, brand and market numerous products and services. It is obvious with products that have primary impact (cars, computers, energy, food), but there is also the not-so-obvious such as what we do (virtual office, recycled computers, carbon offsets, tap water).

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

MARCH 29, 2010

Over the next 4-8 weeks one leaves, one never quite makes it to full production and two are long term performers (keepers). Prospects communicate with vendors differently. So here is what typically happens if we hire four reps, train them, get them on the floor and keep coaching them. Our goal: Get to three keepers out of four.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

APRIL 22, 2010

If you see something that needs a tweak, stay productive while you are tweaking or have your vendor/team work on something complementary to the project while you make that quick adjustment. Did the email sent result in a clickthrough? React - Make that adjustment -- but adjust, don't start and stop.

Lead Gen 100

Lead Gen Campaigns Clickthrough Budget Programs 100

Smashmouth Marketing

MARCH 16, 2010

For our sales rep clients, lost production from their lead gen partners means lost opportunity. Have a vendor ready to turn on at a moment's notice. A similar situation occurred last year with the ice storms and power outages in New Hampshire where one of the other lead gen firms went down completely for three days.

Lead Gen 100

Lead Gen Lead Ranking Leads Lead 100

Smashmouth Marketing

AUGUST 18, 2010

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. The minute you stop thinking about driving performance is the minute production and quality drops, and a minute lost is a minute you'll never get back. Is it cash?

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

NOVEMBER 17, 2010

If you have a new product launch or new sales reps being added to your team, you may need assistance. Use these opportunities to work with good outsourced vendors. HubSpot shares ideas and accepts input from others so that they can build a better all-around offering. Augment with Experts.

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100

Smashmouth Marketing

DECEMBER 30, 2008

Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. The best lists we've seen for the money are from Jigsaw hands down.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

AUGUST 10, 2009

The product is so rich in features that this article alone will not do it justice. It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. The one liner summary: marketing automation and sales enablement with a 2.0

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 12, 2009

The product is so rich in features that this article alone will not do it justice. It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. The one liner summary: marketing automation and sales enablement with a 2.0

Marketing Automation Services 100

Marketing Automation Services Sales Genius Lead Ranking Lead Scoring 100