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Secrets of Starting a Wiki – a podcast with Eugene Lee

Buzz Marketing for Technology

A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already 6 wikis within the BearingPoint organization all built to do collaboration for various teams!

Wiki 100
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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

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How to Create an Effective Social Media Content Strategy

Valasys

Interestingly, your social media marketing strategy isn’t just about knowing the pain-points of your prospects and customers and what product history they have with you. Segment your target audience by age, location, average income, typical job title, interests and more. Marketers should also learn what interests their audiences.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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Social Media Marketing Strategies for 2010

Webbiquity

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. The lessons?

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Furthermore, one of the challenges our Product Marketing team has is making sure people realize that HubSpot sells software. At HubSpot, we have a popular internal wiki, which the marketing team often uses to share the results and lessons from its A/B tests with the rest of the company. Not exactly an easy feat.

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.