Customer Experience Matrix
MARCH 16, 2012
Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. So far so good, especially since multi-channel content is another trend I’ve been toying with for some time.
Engagio
APRIL 12, 2024
High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Efficiency FTW.
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KoMarketing Associates
AUGUST 2, 2018
The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? That’s being driven by two trends: Email campaigns are growing more complex in terms of development and the data that’s involved. hours per email on average.
InsightSquared
NOVEMBER 29, 2017
That means they need to develop key performance metrics to measure the activities that have the most significant impact on sales productivity, pull the necessary reports to track those KPIs over time, and compile dashboards that sales leaders can use to keep tabs on their team. What Skills Should Directors of Sales Operations Possess?
Customer Experience Matrix
OCTOBER 24, 2014
A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. Back in, say, 2008, a product like this would be big news. Users can drill further into each record to see more customer and company information including previous interactions, products owned, and won or lost deals.
Customer Experience Matrix
JUNE 13, 2016
This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two. billion acquisition of LinkedIn.
ANNUITAS
OCTOBER 27, 2016
Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.
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