Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. User reviews are a must – the product needs to have a good reputation.”.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

NOVEMBER 11, 2015

My [your category of products] is easy to use. I’m likely to change our current [your category of products]. When was the last time you purchased [category of offering]? What triggered you to make the purchase? Who else was involved in the purchase process? Questions related to the buying process.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

APRIL 21, 2015

Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve. Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

NOVEMBER 9, 2015

She loves to write and develop content from ideation, development, production, to promotion. Erika says, “B2B isn’t known for being sexy, but it isn’t about a pushing a product anymore. Her hidden talent in B2B marketing is having a journalism background, with a focus in public relations.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

NOVEMBER 25, 2015

Having a strategy around what technology is purchased at your organization is important, sure. As part of this, Kelvin sought to modernize over 1,000 global marketers doing things the old way, batch-and-blast style with product-centric messaging. One of my favorite lines of his talk compared product-centric messaging to a selfie.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

FEBRUARY 10, 2016

” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. Customer marketers leverage personas to understand post-purchase needs, defining additional customer roles and understanding lifecycle touchpoints.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

FEBRUARY 25, 2015

Personas should be made available throughout the business, referenced quickly and easily to guide the direction of marketing, sales, and product decisions. IDC found that an average of 7 buyers are involved in a B2B technology purchase decision. When they are not updated. But this type of detail is extraneous.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100