PureB2B

JANUARY 28, 2020

Marketing Qualified Leads (MQLs) are defined as leads that have expressed interest in a product or service and have a high likelihood of becoming a customer. Enter intent data. Intent data is the lifeblood of sales and marketing because it offers insights into online actions that indicate potential to purchase.

Lead Ranking 62

Lead Ranking Top of Funnel Marketing Qualified Leads Relevance 62

Contently

MAY 13, 2024

The thought is that users who’ve previously searched for a product or service are more likely to convert. In the past, you’ve put significant budget toward social media ad campaigns that target users who have expressed interest in products like Japanese cuisine or gourmet seasonings.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. CPG brands used new strategies to understand changing customer needs, meet fast-evolving demands, and remain relevant in a stay-at-home world. Increasingly, these efforts happen on digital battlegrounds.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Now, savvy marketers are turning to intent data to listen to their target audience. In other words, which intent signals are the best predictors of purchase behavior?

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Intent Data Lead Ranking Intent Relevance 134

Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. The team that swoops in and provides the buyer with perfectly timed, relevant content is one step ahead of the competition’s clunkier buying process.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Oktopost

APRIL 29, 2024

When you do, you will be able to be more relevant, become a more trusted brand, and build authority in your field. Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. It provides insights into customer behaviors, interests, and purchase intentions.

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Intent Data Social Media Intent Lead Ranking 62

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

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Intent Data Purchase Intent Purchase Intent 100

Martech

FEBRUARY 8, 2024

Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. To keep up with the market and stay relevant for your potential clients, use these techniques for identifying high-intent keywords: Hear your leads and clients out. Use specialized tools.

Top of Funnel 124

Top of Funnel SEO B2B Paid Search Agency 124

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo.

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Intent Data Work Management Intent Marketing Management 98

Launch Marketing

APRIL 12, 2023

Without B2B messaging, no one, especially target audiences, would not know who your company is, what product or service you offer and why your offering is above the rest. With countless competitors and options for alternative products or services, standing out has never been more important. How can you ensure content is valuable?

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior.

Paid Search Agency 124

Paid Search Agency Optimization Ads Mobile Advertising 124

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 127

Intent Data Top of Funnel Intent Urgency Marketing 127

SalesIntel

JANUARY 21, 2022

What is Intent Data in a Nutshell? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. .

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Inbox Insight

OCTOBER 27, 2023

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. This information helps in understanding their perceived intent or their purchasing readiness.

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Buyer Intent Intent Data Intent Demand Generation 105

Heinz Marketing

MARCH 31, 2024

Understanding Koala Unlike traditional methods that rely on generalized data and assumptions, Koala provides an in-depth understanding of individual accounts’ intentions and behavior. Final Thoughts Relevance and timing are paramount in a world where Koala emerges as a catalyst for success in marketing and sales endeavors.

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Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 64

Binary Demand

MARCH 26, 2024

Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase. These signals trigger intent-based marketing. XYZ company, a helpdesk solution provider, can utilize this data to: Target David with relevant ads or sponsored content showcasing their product’s capabilities for handling high volumes.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Launch Marketing

JULY 26, 2023

B2B buyers spend about 83% of their time independently researching before making a purchase. Intent data provides valuable insights into what potential buyers are actively searching for or contemplating. With more time freed up, you can focus on building relationships, strategic planning and fostering brand loyalty.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. What is intent data? Produce relevant content at scale.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!).

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Buyer Intent Intent Data Intent Budget Programs 182

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Zoominfo

DECEMBER 23, 2020

Personalize content (beyond just adding a first name) and make it relevant 3. How can I get them to buy my company’s product?” ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. Ok, now that we know what makes GOOD data, here’s how to avoid the BAD: 1.

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Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Hubspot

MARCH 27, 2023

When we think about online selling, we usually think about selling products like clothing or electronics. There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. You can also buy virtually anything online, including services.

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Service Purchase Intent Landing Pages Psychographics 86

Oktopost

MAY 23, 2022

Intent-based marketing gives you the tools to do precisely that. It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Active Intent. Passive Intent. It can be split into two categories, active and passive: 1. Internal Data.

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Intent Paid Search Agency Allocation Marketing Budget 91

ClickZ

JANUARY 15, 2021

As confusion ensues, costs go up and productivity is impacted. Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Martech

AUGUST 24, 2023

Advertisers get 100% share of voice to reach riders in relevant and contextual ways as they head out to eat, shop, and run errands with ads that are dynamically rendered to form-fit the app,” said Zach Greenberger, chief business officer for Lyft. Riders check their phones an average of nine times during their Lyft ride. In-app ad moments.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ads Enterprise Management 98

Martech

NOVEMBER 20, 2023

This real-time data lets you sync your messages with their current interests, ensuring relevance and timely engagement. Diving into a company’s tech profile can uncover opportunities for your product to address its specific challenges. A visit to your pricing page could signal purchase intent. Firmographic data.

Email Marketing 136

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 136

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real time. B2B intent data is a collected set of those signals.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Scoop.it

JULY 1, 2021

The first step to send out hyper-personalized emails is to collect all the relevant information from the subscribers. You can use the same idea to send out dynamic product recommendations in line with the subscriber’s past purchases. The kind of data it can help you with are: Purchase intent. Predictive analytics.

Marketing AI 65

Marketing AI Personalization Purchase Intent Lead Ranking 65

NuSpark Consulting

NOVEMBER 17, 2017

When promoting your business, there are three important factors to consider: visual interest to grab attention, enough frequency to maximize exposure, and relevancy to optimize response. When online advertising, it is important to target the people most relevant to your business. Benefits of Display Ads. Effective Targeting.

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Display Advertisements Advertising Ad Frequency 191

Marketing Insider Group

FEBRUARY 27, 2023

By using topic modeling, identify a master list of keywords relevant to topics and objectives within your industry. Consider the best keywords based on rank, competitive gaps, purchase intent, etc. Identify the target mix of the best 50-100 keywords. Next, develop up to 100 topics using keywords with the most potential.

Lead Ranking 233

Lead Ranking Planning B2B Thought Leadership Lead Scoring 233

ClearVoice

MARCH 29, 2023

It may be optimized for keywords that resonate with users who don’t have a purchase intent. Define SMART goals To get sustainable conversions from blogging, set goals that are Specific, Measurable, Achievable, Relevant, and Time-bound—AKA “SMART” goals. Low-quality content.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Only B2B

FEBRUARY 11, 2024

Must Read: How to Collect B2B Intent Data? Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Cons: Cost: Can be expensive compared to other options.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Televerde

MARCH 20, 2024

Likes on a post don’t guarantee that the audience is genuinely interested in your product or service, nor do they indicate that your audience is ready to make a purchase. What’s needed is a deeper analysis: understanding who is engaging, how they’re engaging, and whether that engagement reflects genuine interest or intent to purchase.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Heinz Marketing

DECEMBER 15, 2021

B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering or looking to purchase your (or similar) products or solutions. How to leverage intent data. You can incorporate 3 rd party intent data into your scoring model.

Intent Data 127

Intent Data Intent Lead Ranking B2B Marketing 127

Only B2B

FEBRUARY 21, 2024

Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

DemandBase

MAY 28, 2020

And if you have something to sell to seven different industries, focus on your top three or four and deliver customized, relevant, and timely messages and experiences to them. From there, you can set goals for increasing marketing efficiency and sales productivity ratios over time. Purchase Intent. Stop counting leads.

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Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71