Kaon

NOVEMBER 8, 2016

As the world moves increasingly toward digital strategies for almost every aspect of individual and corporate life, it is important to recognize that we can’t simply “digitize” existing processes or assets, and expect the results to be better. When marketers create a digital program, there is no “end date.”

Promotion 113

Promotion Budget Programs Paid Search Agency Advertising Agencies 113

Kaon

FEBRUARY 11, 2016

Because so many prospects are progressing so far along the purchasing journey by themselves, well before a sales team member becomes involved, answering that question is not just a sales-enablement function. A surprising number of marketing leaders didn’t know the answer. What is our differentiated value? ROI) and the emotional (e.g.,

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

JULY 20, 2015

Our interactive 3D product marketing applications help clients engage prospects earlier, train sales/channel teams faster, shorten sales cycles and increase win rates by 33%. This makes the face-to-face meeting between our client, and their prospective customers, much more effective. Do you have any proprietary or patented processes?

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

JUNE 18, 2018

Kaon’s application has allowed us to better educate prospects and quickly move them through the sales funnel, from real-time personalized product configuration to immediately requesting a quote. It has significantly improved the process of how we sell!”. Kaon’s application for Tecan: [link].

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

MARCH 24, 2016

These experiences differ from traditional web pages, videos, PDF documents and slide presentations in one fundamental way – they involve the user (prospect) in the process of information transfer, rather than ‘telling’.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

FEBRUARY 15, 2017

Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers. Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

SEPTEMBER 22, 2015

Bryan Semple, CMO of SmartBear Software, walked us through how he aligns his entire organization with sales and revenue, how the process is measured, and the terminology and nomenclature used to discuss success and failure. What behavior does sales want to see from prospects before they call on them. Overall, organize operational.

Hubspot 100

Hubspot Conference CMO Buyer's Journey 100

Kaon

OCTOBER 4, 2017

Prospective buyers can use a phone or tablet’s camera to see how their homes will look with a variety of different furniture pieces before they make a purchase decision. At Cisco Live in June 2017, Dell EMC utilized a VR application developed by my company, Kaon Interactive, for its enterprise prospects and customers.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

SEPTEMBER 25, 2015

One process. Once you meet with a customer, stop all forms of communication that are normally distributed to new prospects to make them aware of your company. The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. That’s a wrap!

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

Kaon

FEBRUARY 26, 2016

Not only will the interactive touch screens draw more traffic into your booth, the self-guided experience will also help you to better qualify prospects based off their specific needs and challenges uncovered during their unique journey through the application.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

JANUARY 9, 2017

has a start date and an end date) but rather it is an evolving process that requires constant updating, enhancements, and long-term sustenance. Apps must allow customers, prospects, employees, and partners to traverse every aspect of the message, solution, and support network in a seamless manner. Apps need to be all about engagement.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

OCTOBER 21, 2015

Read on to learn how this virtual version engaged prospects better and, essentially, simplified a complex product. Seagate could accomplish what it couldn’t before: adapt quickly to various sales scenarios, engage prospects and display configurations. Gain buy-in for new technology.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

MAY 26, 2020

Although the application was first seen as an interim step and a complement to the sales process, with increased restrictions on seeing products in real life, it has become a vital tool in the sales process, preparing Ricoh for the new normal at no additional cost to their already existing investment in the Kaon platform.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

MARCH 25, 2020

This uncertainty is due to a rapid and dramatic shift in their ability to meet with their prospects and customers, as well as the market pressure surrounding their customers’ spending expectations. For sales leaders, this disruption has led to the inability to confidently forecast opportunities in their pipelines. Video Conferencing.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

JULY 10, 2020

An interactive experience is a nonlinear and personalized way for prospects and customers to learn about relevant solutions, products, and the overall value of a company’s offerings. Ensure that these applications are also available on the company website for prospects to use when they are visiting. An extensible platform.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

OCTOBER 4, 2019

When an organization decides to develop an interactive sales and marketing application, these challenges are often undiscovered and unnamed, thus resulting in a costly process (of time and money) that has to be incurred at a later date when these needs are realized.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Kaon

DECEMBER 9, 2015

The consumers of these marketing deliverables include prospects and customers, of course, but also sales teams, channel partners, and marketing teams. As the buyer’s journey becomes better defined, the value can be conveyed in the form of this story–for each participant a nuanced chronicle of the processes and the outcomes (i.e.,

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

JULY 14, 2015

A total of 88% of marketers now view the primary goals of content marketing to be enhancing customer loyalty and prospect/customer engagement, according to a survey by Smart Insights. Marketers need an interactive engagement to keep their prospects and customers actively involved. Make content personal.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Kaon

OCTOBER 21, 2020

This work has sent him around the world searching for prospects and new clients. Thomas is of Dutch nationality, meaning that he is a straight-forward guy who speaks directly and will help his customers, whenever needed, during the buying process. Thomas will be overseeing European business for Kaon Interactive, based in Amsterdam.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162