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Italy lays out requirements for ChatGPT’s return

Martech

The company took the AI chat app offline in Italy last month after the government restricted its data processing and launched an investigation into privacy breaches. Longer-term deadlines were also given for age-gating to the app and launching an awareness campaign so Italians know what their rights are. Get MarTech! In your inbox.

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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. User data in the metaverse currently includes sensor, location, physiological and social data. Affordability also comes into play, for brands and users alike.

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What could disrupt the future of generative AI?

Martech

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. He also makes a case for changing terms and conditions to prepare the grounds for future lawsuits. But they could — and quite possibly will.

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How to craft an effective AI use policy for marketing

Sprout Social

It’s also crucial to pay careful attention to the terms and conditions (T&C) as the situation is unique in the case of AI vendors. AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. What is the foundational layer?”

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How To Choose The Right Business Lead Database For Your Business

SalesIntel

User-Generated Data: User-generated data, like a LinkedIn profile, is information submitted by users themselves. Scalability: As your business grows, your lead generation needs will expand. This proprietary data can give you a competitive edge by providing unique insights.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. Before you can start to take advantage of these longer-term converters, though, you need a better picture of where the visitors who do convert are coming from.