Sana Commerce

AUGUST 22, 2023

[Rotterdam, The Netherlands, August 2023] – Sana Commerce is happy to announce a strategic partnership with Usercentrics global market leader in the area of consent management platforms (CMP) for websites and apps. With an extensive feature set, the web store also gains a competitive advantage over alternative solutions.

Advertising Agencies 52

Advertising Agencies Enterprise Management Privacy Protection Work Management 52

SmartBug Media

JANUARY 17, 2020

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. This is probably the most important right of GDPR that affects marketers. How GDPR’s Data Permissions Impact Inbound Marketing. Data Permissions.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

Paid Search Agency 95

Paid Search Agency Privacy Work Management Marketing Proposals 95

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Contractual Requirements in Service Provider Agreements. Consent obtained prior to direct marketing. Transfers to Third Parties.

Act-On 98

Act-On Privacy Cost per Acquisition CPA 98

The Customer

APRIL 14, 2020

Data Privacy (archive). Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer. 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

Privacy 48

Privacy Privacy Policies Privacy Protection Paid Search Agency 48

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. But so is transparency.

Enterprise Management 63

Enterprise Management Brand Identity Branding Work Management 63

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

SmartBug Media

AUGUST 23, 2023

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Below, we discuss some benefits of using artificial intelligence in marketing. In marketing alone, artificial intelligence is already capable of so much.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. Privacy is important. As consumers, we expect this, so we should expect this as marketers too.

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Privacy SMS Opt-out Open Rate 98

Televerde

FEBRUARY 1, 2022

Social impact is how a business cares for the people it impacts, including employee safety and care, human rights, labor standards, customer care, and privacy protection. Governance ESG metrics measure whether a company is run in a way that remains accountable, inclusive, and transparent. Moral Standards and Transparency.

Business 72

Business Privacy Protection Transparency Customer Satisfaction 72

Allocadia

APRIL 16, 2019

Senior marketing executives tend to be more “imaginative,” “unconventional” and “willing to test limits” than CFOs, CEOs, CROs and CIOs. These traits make CMOs great leaders for transformation and growth initiatives, but may also explain some of the relationship challenges they face when working with their peers.

Planning 40

Planning Work Management Marketing Management Buy 40

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Here’s how.

Privacy Protection 75

Privacy Protection Privacy Enterprise Management Work Management 75

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Work Management 100

Work Management Privacy Protection Marketing Management Privacy 100

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Zoominfo

MAY 24, 2022

Privacy compliance is non-negotiable for any business handling and processing customer data. In 2021, European Union data protection authorities handed out a total of $1.25 billion in fines for privacy breaches. At ZoomInfo, our commitment to data privacy and accuracy doesn’t stop with us. What is Privacy Compliance?

Privacy 100

Privacy Privacy Policies Privacy Protection Guidelines 100

Liveintent

NOVEMBER 2, 2021

But for digital marketers, the answer is more likely to be “a massive headache.” ” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Choozle

JUNE 13, 2022

This widespread discomfort regarding the collection and utilization of consumer data has already created significant changes in the world of marketing. The changing privacy laws surrounding consumer data puts marketers in the position to assume the risks involved when launching campaigns. State laws.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. You should never use heatmaps as a standalone form of user research – they work best in conjunction with other methods.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

JANUARY 27, 2022

How does ITP work? For a long time, before ITP was developed, third-party data was the main source of website visitor information for the marketing, analytics, and advertising industries. The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. It allows you to determine what copy, design, and functionality (UX) resonate with your visitors by pitting one version of your page or element on a page with a variation to see what works. Growing a business isn’t easy.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. It allows you to determine what copy, design, and functionality (UX) resonate with your visitors by pitting one version of your page or element on a page with a variation to see what works. Growing a business isn’t easy.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Martech Advisor

APRIL 1, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Learn More: What Marketers Can Expect from the Customer Data Platform Boom.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Learn More: What Marketers Can Expect from the Customer Data Platform Boom.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Why Privacy Matters In an age of increasing surveillance and data breaches, the importance of privacy cannot be overstated.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52

Martech Advisor

DECEMBER 19, 2019

can learn from current policies such as GDPR, CCPA and why all interested parties must have a seat at the table in order to establish a national standard for consumer privacy. Learn More: A Marketer’s Guide to Data-Driven, Omnichannel Engagements for Increased Brand Loyalty. As the U.S. A Complicated, Conflicting Landscape.

Privacy 66

Privacy Privacy Protection Mobile Advertising Marketing Proposals 66