Marketing Craftmanship

NOVEMBER 29, 2013

But because the press can deliver exposure and credibility that PR craves, journalists have always been in a more powerful position. Over the past decade, three developments have upset the already rocky relationship between PR and the press: Email, and “blast email” in particular, has become PR’s most frequently used communication device.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

ClearVoice

DECEMBER 11, 2018

The other is a robust mixture of public relations executives and writers from all over the world. As entrepreneur and public relations pro Tammy Mark explains, civility is an undeniable necessity of PR, and it’s even implicit in the name. “PR Research before you pitch. Seems like a no-brainer, right?

Public Relations 63

Public Relations Rules PR Press 63

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Press Releases.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Marketing Craftmanship

NOVEMBER 18, 2013

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. But there are two major reasons – involving credentials and values – why PR still does not, and may never, sit there.

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Public Relations Work Management PR Ethics 100

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.

Public Relations 101

Public Relations Examples Campaigns PR 101

Champion Communications

JULY 4, 2023

By building authentic relationships with journalists, we can secure media coverage that propels our Champion Communications’ clients to new heights. Join us as we uncover the secrets to building strong relationships with journalists and making a lasting impact in the world of public relations.

Press 62

Press PR Public Relations Research 62

NuSpark Consulting

JUNE 13, 2014

But among these channels, an important strategy is public relations. Let’s take a look at some recent research: Lattice Engines and CSO Insights report that sixty-eight percent of business are not getting enough quality leads through their lead generation efforts and blame their marketing people for it.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. Distribution mistakes to avoid.

Press 101

Press Distribution PR Public Relations 101

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. All from a press release. 6 Benefits of B2B Press Releases. Final Thoughts.

Press 67

Press B2B Blast Campaigns Public Relations 67

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Do Your Research. Prior to your interview, spend some time researching the media outlet’s audience. Preparing for the Interview.

Press 59

Press Media Sample Rules 59

Bluetext

JUNE 10, 2019

Still, the value of a public relations practitioner according to PRSA is advocacy, i.e. “providing a voice in the marketplace of ideas, facts, and viewpoints of our clients.”. Anyone can write a press release about how great their company is, but getting a news reporter or editor to do so is a different story entirely.

Public Relations 31

Public Relations PR Tips Media 31

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

PR 326

PR SEO Lead Scoring Lead Ranking 326

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

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Paid Content Aggregage Marketing Websites Paid Search Agency 243

Zoominfo

NOVEMBER 1, 2022

When you’re trying to make 30 or 40 calls and have meaningful conversations, you need as much time to prep for those calls as possible, versus doing all that research across five different websites or services.” If you bought a press release from us a year ago, we’d try to sell you more press releases.

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Zoominfo Marketing Analytics Tools Press Intent Data 130

Bluetext

MAY 13, 2019

Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentivize reporters to develop articles that garner as much attention as possible. Where Journalism is Headed. Networking?

Public Relations 21

Public Relations PR Media Lead Ranking 21

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. Market research: Discover content ideas to fill gaps with NLP tools that can conduct analyses of your website and your competitors’ sites.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Press releases. Speech writing.

PR 97

PR Paid Search Agency Advertising Agencies Ad Agencies 97

Walker Sands

OCTOBER 26, 2023

In the offices of a Manhattan-based agency called G&S Business Communications, the four journalists and I spoke in front of a group of about 50 public relations and communications leaders from dozens of agencies throughout North and South America. We began the discussion by talking about what makes a good story. A third of U.S.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” Back in 2015, Fractl created a research-focused content campaign for my client, Travelmath.com, in which we had a team test how germy different areas of airplanes were. Press releases tend to come from within.

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Storytelling PR Marketing & Strategy Press 155

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. Blending Content with Public Relations, Press Releases and Email Marketing. Press releases must have a newsworthy angle.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. More than half of executives (59 percent) surveyed by Wakefield Research said they do not fully understand the role and capabilities of PR. Inside Information.

PR 146

PR Public Relations Paid Search Agency Press 146

BDB

APRIL 30, 2024

Or the latest research in Docosahexaenoic acid? Your editorial content, whether it be a press release or by-lined feature, needs to be targeted to the people you actually want to attract the attention of. Specifically for the food & nutrition press, it’s important to tailor your comms to suit their schedule.

PR 26

PR Media Trade Show Advertorials 26

Zoominfo

NOVEMBER 20, 2023

Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 Social Media Social media marketers are tasked with publishing content across multiple platforms, covering many topics — and squarely in the public eye.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

nDash

NOVEMBER 11, 2021

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. PR is an acronym for “public relations.” For example, many believe those who work in advertising and public relations are doing the same thing.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” Research is an independent market research agency. KITCHENER, Ont. – 22-26, 2021. to conduct an online survey of?503

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. Why thought leadership is important in public relations Adding thought leadership content into your PR strategy is becoming more and more a non-negotiable than ever before.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Vidyard

AUGUST 4, 2021

a cognitive neuroscientist who serves as Chief Science Officer for science-backed marketing and sales training provider Corporate Visions and a lead researcher for B2B DecisionLabs. Via the study, Dr. Simon and her research team learned that the experience of the email inbox tends to put people in a negative emotional state.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vidyard

SEPTEMBER 22, 2021

About Demand Metric Demand Metric is a global research and advisory firm that supports marketing professionals with primary research and benchmark reports, technology research and advice, consulting services, training, and software. To learn more, visit www.demandmetric.com. To learn more, visit www.demandmetric.com.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Even with limited resources, your brand can stand out from the pack with the help of strategic public relations. Think David versus Goliath. Build Trust as a Thought Leader.

PR 61

PR Public Relations Brand Identity Branding 61

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” Research is an independent market research agency. KITCHENER, Ont. – 22-26, 2021. to conduct an online survey of?503

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Adobe Experience Cloud Blog

MARCH 31, 2011

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. The average U.S.

Press 48

Press B2B Marketing Tips B2B 48