Remove PR Remove Trade Show Remove Twitter Remove Webinar
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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. EFFICIENT WEBSITE MARKETING.

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Is Minneapolis Becoming Event-apolis? The (Still) Booming Minnesota Event Ecosystem

Webbiquity

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. The company formerly helped clients produce conferences, corporate events, training workshops, and webinars.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Webinars, online classes, Zoom meetups and full-fledged conferences. Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. I can move around, get up in the camera to make a point, and do a virtual keynote as opposed to a webinar. This year, we are extremely bearish on virtual conferences.

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Lead Generation for Manufacturers: 9 Strategies to Crush 2020

Lake One

The content is designed to convert prospects along with conversion funnels, maybe you provide a webinar or request a quote. Inbound also serves as a great way to develop your organization’s thought leadership and is extra powerful when combined with industry outreach and PR. Activate paid media around trade shows.

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Marketing Content That Sells

The Effective Marketer

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Go to a trade show and the situation gets really bad. But why the focus on content? What is that acronym you keep using?

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. " Read on to get their insights.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Provide readers the ability to “like” individual content assets on Facebook.

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