Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It’s not viral unless it is. Im Jay Baer.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) There are several factors to look at – [link] RT @bigfuel [link] Kaplow PR Looking for influential customers? The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Adobe Experience Cloud Blog

MARCH 16, 2015

PR and Comms. Purchase Intent : Lead Identification. Matt began by saying that social media is essentially the largest focus group you have access to today. It can give you incredible insight into your customers’ likes and dislikes. In fact, social data can be used in every area of your business, including: Marketing.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Outbrain

APRIL 20, 2020

Different industry insights show that: 70% of internet users prefer to discover goods or services through content than traditional ads. Native ads are more visually engaging than conventional display ads. Native ads registered 18% higher lift in purchase intent than display ads.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

readwrite

JULY 19, 2010

” By estimating the likelihood and potential cost of PR issues over time, a company could also estimate how much it might save by way of using social media. .” Similarly, looking at risk management, Ray notes that “this perspective is not about creating positive ROI but reducing unforeseen negative ROI in the future.”

Forrester 40

Forrester Social Media Social Marketing Media 40

Webbiquity

DECEMBER 16, 2014

10 things you should never say to a social media manager by PR Daily. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. do that for me?” ” B2B Social Media Marketing Guides. ” Frameworks for smart content marketing programs by i-SCOOP. ** 5 STARS. ” what’s the right metric?

Social Media 100

Social Media Social Marketing Work Management Media 100

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Driving purchase intent through kinship. Driving purchase intent through kinship. In some cases these are members of the media. link] jaybaer Spectacular comment Judy. Thank you. Thank you.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Hubspot

DECEMBER 17, 2013

Pros: The Facebook FBX system can prove useful when looking to target content at users with purchase intent. Because of the way it works, it allows you to point content that may sit more mid-lower funnel (such as awesome buying guides) at Facebook users who have previously shown interest in purchasing that specific thing.

Paid Content 28

Paid Content Distribution Top of Funnel Paid Search Agency 28

Single Grain

AUGUST 19, 2021

When your website starts ranking globally for your target keywords with high-purchase intent, you can increase the number of conversions on your site. When you are trying to establish a global brand presence, you should use PR and guest posting to help you improve the authority of your domain(s). 3) Increase Conversions.

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98

Contently

MARCH 3, 2021

Social impact storytelling drives purchase intent. This suggests content about corporate social responsibility (CSR) initiatives can have a real impact on purchasing decisions. It separates legitimate action from the empty words and gestures that some companies use to score a few PR points.

Marketing Report 217

Marketing Report Content Marketing B2B Thought Leadership Content 217

Convince & Convert

SEPTEMBER 2, 2010

The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. Kinship creates purchase intent. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Corporate profiles on.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convert

APRIL 18, 2022

And a PR nightmare if word got out. While this may be true for B2B businesses since sales cycles are long and the purchase intent isn’t always crystal clear, DTC businesses have extremely short buying cycles. You run the risk of undercharging or overcharging based on ethnicity, social class, or gender. Is Price Testing Illegal?

Pricing 52

Pricing Price Ethics Marketing & Strategy 52