Champion Communications

APRIL 20, 2023

For comms and PR, ROI can be measured by things like brand awareness and brand sentiment, but also employee retention, employee engagement, ability to hire talent, and relationships with partners. You can read more from our B2B PR for Growth report here. You can read more from our B2B PR for Growth report here.

PR 62

PR B2B Marketing Planning B2B 62

SmartBug Media

JULY 28, 2021

Over the course of my career, I’ve seen the best digital marketing strategies consist of a solid balance between earned, owned, and paid media. Earned media is the opportunity to publish your content on another company’s channels through PR efforts. The original PR goal was to land one placement (e.g., Let’s define each one.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Acrolinx

DECEMBER 5, 2023

In this episode, Amanda explains how only when PR and marketing work together can enterprises create newsworthy and consistent messaging. The post Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging appeared first on Acrolinx.

PR 59

PR Marketing 59

ClickZ

MARCH 20, 2024

A brand's captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that resonates with consumers, boosting brand identity and reputation.

PR 52

PR Brand Identity Branding Marketing 52

Champion Communications

APRIL 24, 2023

“It’s important to measure PR for several reasons. By this, I mean brand awareness and reputation but most importantly, and not always linked to PR, is revenue growth. It is a solid business objective that PR can help with and these two aren’t always connected.” You can check out the full report here.

PR 62

PR B2B Marketing Marketing & Strategy Marketing Strategy 62

Content Marketing Institute

AUGUST 31, 2021

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute.

PR 130

PR Personalization Content Marketing Public Relations 130

Champion Communications

MARCH 13, 2023

“There have been times when I’ve driven businesses, and the only money I’ve spent on lead generation is PR. If you’re not doing PR, then you are probably either not directly driving sales that you could be driving, or you’re undermining the other lead generations you’re driving.”

PR 62

PR B2B Sales B2B Marketing Tools 62

Champion Communications

FEBRUARY 27, 2023

“B2B brands need to view investing in PR as investing in future pipeline. They need to think of PR as making it easier to hit next year’s growth number.” We also discuss what’s stopping marketers from making full use of PR and how you can get started on your PR journey.

PR 62

PR B2B Marketing Ad Building B2B 62

Modern B2B

MARCH 26, 2021

The post How to power your content marketing campaign with PR appeared first on Modern | B2B Marketing Agency.

PR 109

PR Campaigns Content Marketing Advertising Agencies 109

Search Engine Journal

AUGUST 17, 2021

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk

PR 116

PR Link Building Marketing & Strategy SEO 116

Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature.

PR 143

PR Advertising Agencies Marketing Strategy Marketing & Strategy 143

Search Engine Journal

DECEMBER 19, 2022

Sports marketing is filled with star power and money. You could never do the same with your marketing. The post Journalism to PR to Marketing to Sports – A Journey [Podcast] appeared first on Search Engine Journal. Or could you?

PR 86

PR Search Marketing Marketing & Strategy Marketing 86

KoMarketing Associates

APRIL 24, 2017

As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future. About 47 percent of PR agency professionals said the same. Approximately 12 percent of in-house PR employees agreed. AI and Its Impact on Marketing.

PR 120

PR Public Relations DemandBase Advertising Agencies 120

Content Marketing Institute

MARCH 28, 2024

It’s the convergence of public relations and content marketing. Are you ready for the transformation? We’re not talking about AI. If you tackle it the right way, you can forever enhance your brand’s storytelling.

PR 110

PR Content Marketing Public Relations Storytelling 110

Biznology

FEBRUARY 27, 2018

In my many years trying to—and sometimes even succeeding—run a successful client service marketing and PR firm, I have come to the conclusion that companies hire friends and people they’d like to be friends with. The post How to embrace all the AIs and robots as a PR and marketing professional appeared first on Biznology.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

Marketing Insider Group

AUGUST 18, 2017

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The […].

PR 144

PR Rules Viral Marketing Mobile Marketing 144

Convince & Convert

OCTOBER 1, 2014

Image via BigStockPhoto.com In the olden days before the Ad Tech revolution , back when advertisers were counting the number of drivers passing a billboard on a Tuesday as a metric for success, PR and marketing rarely combined forces to prove ROI. And neither marketing nor PR can do that. Read the whole entry. »

PR 166

PR ROI Social Media Social Marketing 166

SEMrush

NOVEMBER 24, 2020

To keep getting your content in front of the right people, you might want to include PR in your content marketing strategy. Here are the top 5 reasons why PR and content marketing should go hand in hand, along with examples of successful PR & content marketing activities.

PR 81

PR Paid Search Agency Marketing & Strategy Marketing Strategy 81

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Champion Communications

JUNE 29, 2023

“Sales just will not give marketing the time of day. Develop a service-level agreement (SLA): HubSpot’s research revealed just 26% of businesses have an SLA place between sales and marketing. Foster mutual understanding: Encourage marketers to gain a deep understanding of the sales process and challenges faced by the sales team.

PR 62

PR Deliverability Barriers Sales Cycle 62

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn.

PR 104

PR Content Marketing Personalization Marketing Analytics Tools 104

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Stevens & Tate

MAY 24, 2021

Inbound marketing focuses heavily on increasing brand awareness and building brand trust. As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. The following is a breakdown of the differences between inbound marketing and PR and how they can work together.

Public Relations 63

Public Relations Inbound Marketing PR Marketing & Strategy 63

Golden Spiral

AUGUST 13, 2019

Content's PR Origins. They originated content marketing. What is Content Marketing? Content marketing is a strategic marketing approach that creates and distributes valuable, relevant and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.

PR 72

PR Content Marketing Campaigns B2B Marketing 72

Marketing Craftmanship

NOVEMBER 22, 2023

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. If your firm would like to learn how to improve the return on its PR investment, let us know how we can help.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. The Changing Role of PR. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. The Changing Role of PR. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

Webbiquity

JANUARY 28, 2022

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Contributed post.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

MARCH 17, 2021

The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. Here are five important PR trends to watch in 2021. 4) Importance of advanced PR platforms.

PR 272

PR Trends Ethics Public Relations 272

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. ” Content is still an essential part of an effective PR campaign.

PR 120

PR Inbound Marketing Effectiveness Planning 120

DivvyHQ

JANUARY 17, 2022

Does your content team and PR team work in separate silos? They shouldn't. There are simply too many similarities, shared goals, and opportunities for collaboration to keep these disciplines separated. Here's more on how they can work together to drive more awareness and overall revenue.

PR 112

PR Content Marketing Content Marketing 112

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. An upcoming marketing trend is __.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO. Of course not!

SEO 243

SEO Lead Ranking Content PR 243