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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 159
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B2B Marketers’ Guide to Virtual Marketing

Valasys

PPC Advertising. PPC, also known as pay-per-click advertising allows businesses to pay certain amounts of money to get their website, content, or products seen by a specific set of people. The most popular PPC channels are Google AdWords, social media (such as Facebook), and Amazon. Amazon PPC works similarly.

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Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

Paid search – along with paid social – helps to reach greater audiences while enabling organic content to reach its maximum potential, all through pay per click (PPC) ads or cost per thousand impressions (CPM). PPC – Pay Per Click. PR – Public Relations.

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Integrating Social Leads into the Demand Generation Funnel

The Point

After all, as earned media, the “cost” of organic social is basically zero. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Why aren’t more B2B companies making the same investment in organic social media? . (DK)

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Funny Business: The Best Digital Marketing Humor, 2014 Edition

Webbiquity

3 PPC Fails That Can Hurt Your Brand by ClickZ. Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV.

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

You can also narrow down the results by network, keywords and other advanced filters. PPC share of voice. Your PPC share of voice measures your ad visibility by comparing the potential number of times an ad could’ve showed up vs. the actual number of times it showed up. 5 Ways to boost your share of voice on social media.

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Recognizing our Agency Partner Founding Members

Sprout Social

Project Bionic is a comprehensive social media marketing agency that helps its clients reach their KPIs faster, share their stories more effectively and earn more customers who care about their brands. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Social Babies.