Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Heinz Marketing

FEBRUARY 6, 2024

A principled approach to orchestration illustrates how the work gets done, starting with planning and going through execution to optimization. Unified Strategy : Proper marketing orchestration ensures that all marketing channels and activities are aligned with the overall business strategy.

Planning 96

Planning Work Management Top of Funnel Marketing Management 96

Martech

OCTOBER 10, 2023

The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” Now, in this second article, we are going to look at governance as an aspect of successfully creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

Customer Satisfaction 122

Customer Satisfaction Enterprise Management Work Management Multi-Channel 122

Zoominfo

MARCH 31, 2023

Today’s business leaders are increasingly turning to platforms that use timely intelligence signals and scalable, automated workflows to free data from its silos. Invest in data orchestration It’s time to get tactical — how will you unify existing data and ensure the new data you collect will remain actionable for revenue teams?

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

ANNUITAS

DECEMBER 11, 2023

It should orchestrate interactions online … and offline. The platform today if you want to orchestrate touchpoints and drive perpetual engagement? ANNUITAS believes this breaking point will come in 2024 – driving a new standard for the nature and quality of go-to-market programs. Marketing automation.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

AUGUST 12, 2022

Five years ago, it seemed like customer journey orchestration technology was having a moment. . Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. Read next: What is customer journey orchestration and how does it work? First, a bit of history. Promise and pitfalls.

Vendors 135

Vendors Lead Ranking Advertising Agencies Touchpoints 135

Martech

FEBRUARY 7, 2024

Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. One expertise I have is in journey orchestration, so I get a lot of requests for that as well. In marketing, we talk about the three-legged stool — people, process, platform.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 112

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. Get MarTech! In your inbox.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Martech

JUNE 24, 2022

Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale. CX Hub is comprised of four solutions: Customer data platform.

Enterprise Management 110

Enterprise Management Marketing Management Digital Experience Platform Newsletter 110

ANNUITAS

NOVEMBER 22, 2023

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform. This is a smart move for Drift.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Martech

MARCH 26, 2024

Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. The first tool that comes to mind for me is journey orchestration. A/B testing platforms. Marketing automation software.

Marketing Automation Services 114

Marketing Automation Services Touchpoints Terms and Conditions Interactive Marketing 114

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. But what exactly is marketing orchestration, and why is it so crucial?

Planning 93

Planning B2B Marketing Lead Ranking B2B 93

Martech

OCTOBER 1, 2022

If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. In this second part of this three-part series, we’ll explore three critical processes that organizations successful with customer journey orchestration excel at. . The first part can be found here.

Process 114

Process Multi-Channel Work Management Marketing Management 114

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. This sets the course for your entire AI-driven strategy. Avoiding redundancy.

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Martech

JULY 17, 2023

While many brands have started their own journey with personalized customer journeys, few have reached the holy grail, which is an end-to-end, omnichannel, orchestrated and personalized customer journey. Utilizing AI and machine learning, these platforms and methods put the customer at the center of the action.

Marketing AI 98

Marketing AI Personalization Marketing Automation Services Enterprise Management 98

Martech

APRIL 11, 2024

However, both left me wanting more. The answers weren’t profound and didn’t explain why these were the technologies to use.

Marketing Automation Services 127

Marketing Automation Services Bundling Marketing Management Public Relations 127

LeanData

SEPTEMBER 7, 2022

The LeanData Revenue Orchestration platform addresses short-comings of the RevTech stack by integrating automated workflows at the data level. LeanData integrations power efficient revenue orchestration. Conceptually, revenue orchestration is a relatively straightforward process. So, straightforward, yes.

Marketing Management 98

Marketing Management Marketing Analytics Tools B2B Sales Class 98

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Innovation Overview The newly-announced Einstein 1 platform and tools allow for a more seamless integration into the core Salesforce business Cloud.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now. One of the primary uses for AI is better automating customer journey orchestration. Get MarTech!

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Martech

SEPTEMBER 22, 2022

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, process, and platforms working in harmony. Data and engineering teams.

Enterprise Management 107

Enterprise Management Work Management Paid Search Agency Planning 107

Martech

AUGUST 19, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. The post Pandemic challenges intensify need for customer data platforms appeared first on MarTech.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Management Gartner 120

Seismic

MARCH 5, 2024

Increased productivity with Fund Report Orchestrator For example, our Fund Report Orchestrator (FRO) solution assisted EFG Asset Management (EFGAM) in streamlining their monthly commentary for their top 15 funds and quarterly commentary for remaining funds.

Automation 105

Automation Personalization Allocation Marketing Management 105

LeanData

SEPTEMBER 21, 2022

Enter Modern Revenue Orchestration : simplifying your stack, optimizing your processes, removing those pesky siloed strategies, and eliminating that brittle, inflexible code that leads to revenue breakdowns. . Introducing the LeanData Revenue Orchestration Platform. Our s’mores. . Current integrations include : . No duct tape.

Outreach 98

Outreach Lead Ranking Top of Funnel Trigger Marketing 98

Martech

JULY 20, 2022

That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Customer journey orchestration isn’t as precisely defined as other marketing technology categories. Basic CJO categories.

Work Management 98

Work Management Enterprise Management Marketing Management Touchpoints 98

Martech

APRIL 25, 2023

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Budget Programs 111

chiefmartech

NOVEMBER 21, 2022

A new 2023 State of SaaSOps report published by BetterCloud, a more upmarket SaaS management platform, gives us some updated data on the average size of tech stacks at mid-market and enterprise companies. Orchestration > Integration > Consolidation. Or by enterprise automation platforms that span the entire business. (I

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Madison Logic

DECEMBER 19, 2023

Demand Generation Campaign Manager For Ease of Use: “The platform provides a surprising number of insights beyond lead lists or engagement, including breakdowns of interactions at different job levels, which are very helpful for B2B campaigns.” ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Martech

JULY 22, 2022

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. The benefits of using CJO tools. Here are some of these benefits. Increased revenue.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Cross-Selling 103

Martech

DECEMBER 28, 2023

Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. AI and customer journey orchestration can take your existing marketing automation approaches to the next level. Enhance customer experience, improve efficiency and drive growth. Here’s how it might change.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Automation Enterprise Management 117

Martech

OCTOBER 5, 2022

Even in 2015, Episerver was locating itself in the digital experience platform category. But it does seem to call for the involvement of multiple teams and a degree of orchestration between their efforts. Orchestrating the entire content lifecycle. Full platform versus à la carte. Organizational transformation.

Digital Asset Management 107

Digital Asset Management Enterprise Management CMS Development Work Management 107

Madison Logic

JUNE 15, 2023

The recognition includes the Momentum Leader for “Account-Based Orchestration Platforms – Overall” which reflects the company’s high user ratings and positive movement over the last year. “Our

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

The recognition includes the Momentum Leader for “Account-Based Orchestration Platforms – Overall” which reflects the company’s high user ratings and positive movement over the last year. “Our

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Martech

JULY 7, 2022

This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.”. Orchestrators – Are the closest to Brinker’s Maestros and the focus of this article. Orchestrators: Leaders of the band. Now that you’re familiar with the framework, let’s dig deeper into the Orchestrators !

Enterprise Management 97

Enterprise Management Work Management Marketing Management Advertising Agencies 97

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

RDIGS

JUNE 19, 2023

B2B customer journey orchestration & touchpoints mark the road map to successful client outcomes. What Is B2B Customer Journey Orchestration? Journey orchestration enables the customization of consumer communication based on their behaviour. Why Do Businesses Need Journey Orchestration?

B2B 52

B2B Touchpoints Work Management Marketing Management 52

6sense

FEBRUARY 17, 2022

And to handle that kind of heavy lift, you’ll need an account engagement platform with robust orchestration capabilities. . What is Orchestration? Orchestrations are a coordinated series of automated actions that are triggered based on logic. Orchestration Use Cases. The Future is Here: AI-Driven Orchestration.

Ideal Customer Profiles 62

Ideal Customer Profiles Trigger Marketing Intent Data Account Based Marketing 62