Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. Sales cadences are designed to optimize engagement, maintain consistency, and increase the likelihood of converting prospects into customers.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. This emphasizes the critical need to identify sales-qualified leads primed for conversion.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

JULY 25, 2023

At this point, the B2B buyer knows their pain points and is actively seeking a solution. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Why Invest in B2B Lead Generation? That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Binary Demand

MARCH 26, 2024

But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. But why the focus is on individual buyers? Individual buyers within those organizations wield significant influence. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

LeanData

SEPTEMBER 7, 2022

Data around buyer signals grows exponentially in volume year-over-year, and it pressure tests every step in a company’s go-to-market (GTM) motion. The LeanData Revenue Orchestration platform addresses short-comings of the RevTech stack by integrating automated workflows at the data level. Building the connected RevTech Stack.

Marketing Management 98

Marketing Management Marketing Analytics Tools B2B Sales Class 98

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Only B2B

APRIL 10, 2024

Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. It means missing out on important buying signals, wasting money on generating leads, and ultimately losing out on potential sales.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Content that hits across the customer life cycle creates more influence over buyer decisions. Content that hits across the customer life cycle creates more influence over buyer decisions.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Zoominfo

JUNE 28, 2023

To be successful, a go-to-market strategy must be comprehensive enough to capture the breadth of a company’s sales, marketing, and customer success efforts, meeting highly empowered, informed buyers on their terms and focusing on their needs above all. Which Pain Points Can a Go-to-Market Strategy Solve?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Martech

MAY 5, 2023

Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel. Dig deeper: What is sales enablement and how do these platforms help bridge the marketing-sales divide? We try to see the customer journey and predict the likelihood to convert.” Simpson said. “We

Top of Funnel 113

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 113

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. These cold email templates can help you use the customer data at your fingertips to convert prospects faster. Cold Calling Cold calling gets a bad rap.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. It’s at least five times more expensive to bring in a new customer versus retaining an existing buyer. Technology : Sales and marketing intelligence platforms and customer relationship management systems.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

AUGUST 2, 2021

However, Optimizing your chat tool to maximize your team’s efficiency and generate leads requires finding the balance between automated and human touchpoints in your chat platform’s programming. Let’s look at best practices for using chatbots to convert your leads. How to Optimize Chatbots for B2B Lead Generation.

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Ranking 246

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Optinmonster

APRIL 8, 2024

Want to learn how to create high-converting product pages to drive more sales? If you want to have high-converting product pages, make sure you have the 17 ingredients in them. 17 Ingredients You Need to Create High-Converting Product Pages Here are the 17 ingredients that you’ll need to build high-converting product pages.

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Inbox Insight

MARCH 13, 2024

With limited resources and increasing competition, it’s crucial companies focus their efforts on quality leads that are most likely to convert into high value customers. Effective lead prioritization is essential. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Martech

DECEMBER 19, 2022

With B2B buyers and buying teams spending more time doing their research online and through peer networks, sales has less access to buyers. Kerry Cunningham, director of research at revenue technology leader 6Sense, shares: “Most buyers are researching your solution and don’t know your company or solution exists.

Intent Data 120

Intent Data Intent Marketing Analytics Tools Intent Signal 120

Only B2B

FEBRUARY 21, 2024

By analyzing online behavior (website visits, search queries, social media engagement), intent data platforms paint a picture of who’s actively considering a purchase and what type of solution they’re looking for. It’s a clear signal of active interest and purchase intent. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

LeanData

APRIL 13, 2023

Cold calls and cold emails are a costly way to do outbound without any signal from the buyer. With Salesforce as their customer relationship management (CRM) platform, Expedient deploys a combination of integrated technologies to support their ABM initiatives. The lead is either rejected or converted.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

Webbiquity

NOVEMBER 28, 2023

And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. B2B buyers crave tailored experiences. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Early on, buyers are curious.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Zoominfo

DECEMBER 20, 2021

The best way to unearth key buying signals from your audience? Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. Buyer-controlled: The buyer has complete autonomy during the entire experience.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Madison Logic

MARCH 6, 2024

When you learn how to build stronger target account lists with data, it leads to more urgent buyers, better conversion rates, and more actionable insights to further future success. Here’s how. What Is a Target Account List? Better Retention Rates The effects of a strong target account list go beyond the sales funnel.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Inbox Insight

APRIL 22, 2024

It serves as the crucial first step in acquiring customers and plays a significant role in converting website visitors into potential buyers. This shift in buyer behavior highlights the need for a compelling online presence and a strong lead generation strategy.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Oktopost

SEPTEMBER 12, 2023

The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Since B2B buyers primarily research solutions on their own, effective marketing is crucial. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Rather than relying on guesswork and gut feeling, you get ahead of the curve by tapping into the buyer intent data to map out exactly where and how you should place your efforts.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams. No banner ads with pesky redirects.

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. ” So, if your company is already making extensive use of buyer intent data, congratulations, you’re ahead of the curve. Operationalizing Intent Data is Also a Challenge.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Zoominfo

FEBRUARY 8, 2022

Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. Here are four ways our new platform empowers marketers to effectively and efficiently land their target accounts.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

JUNE 8, 2021

At ZoomInfo, we are actively executing against our vision to build a go-to-market platform that combines our best-in-class data and insights with a tightly integrated engagement layer that activates those insights as they surface. Why We’re Acquiring Insent.ai ZoomInfo MarketingOS Finally, ABM with data you can trust.

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. The baseline signal of credibility is being brand-agnostic and user-focused. But that initial goodwill only goes so far.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

LeanData

DECEMBER 20, 2022

Today’s digital buyers prefer to remain anonymous while they research your product. To add further complexity, you’re often not selling to one person — your buyer is actually a fragmented team of buyers across several departments. . As a result, sellers have poor visibility into account details and buyer intent.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

ABM in Action

JUNE 29, 2023

SalesboxAI aims to help organizations detect, engage and convert intent into revenue using its conversational marketing platform and programs. What Makes It Special SalesboxAI leverages first-party intent signals to reach and engage with IT buyers and the buying committee members.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52