Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. or Robert M.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Let me tell you a personal story. Blog Content: Are you personal… or all business?

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JULY 22, 2011

I’ve talked about this before: here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Let me tell you a personal story. Your blog writing can improve.

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Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

JULY 28, 2010

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. It’s called social proof.

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Ning Trigger Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 20, 2011

Use emotional words and phrases, and think about triggering their hot buttons. I’m going to delve a little deeper into this in an upcoming post, and explore the 4 Drives and the pain point that compels each person to take action. Obviously it’s all about your readers. There are universal drives and human motivators.

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Writing on the Web

AUGUST 2, 2010

Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic. Tell a story of one person. Use persuasion triggers. Here’s what I see as an important shift in online marketing tactics. Appeal to basic human wants, desires.

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Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

OCTOBER 3, 2012

It has to be smart to stimulate the reader to think, tell them something they don’t already know, and trigger them to join in on the conversation, to share or comment. And finally, the content needs to be funny or at least clever to hold their attention and trigger good feelings. Feel free to send any comments her way.

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Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

JUNE 2, 2010

It doesn’t trigger any reaction on an emotional level. A while back I wrote about a book called Fascinate: Your 7 Triggers to Persuasion and Captivation , by Sally Hogshead. Here’s the author’s list of fascinating triggers: Lust. Related posts: 7 Fascinating Content Marketing Triggers.

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Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? People pay attention when you tell client stories or share your own personal experiences.

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Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 28, 2010

Blog Content: Are you personal… or all business? Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web beliefs blog content blog writing content marketing with blogs persuasion triggers why clients buy. Stumble upon something good? Tweet This!

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Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? You need a brand personality. Because it involves personal creativity. Personality Not Included by Rohit Bhargava. Content Marketing Matters: What’s Your Brand Personality? You need a brand story.

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Tips Content Marketing Digg Content 100

Writing on the Web

JANUARY 11, 2011

On a blog, it’s easier to do since it’s a personal communication tool. Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. A deeply personal story (a tragedy, a rags-to-riches example). Personalize it with names even if they need to be altered. A case study.

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Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 15, 2010

Therefore your content needs to trigger to action. I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Click and bye-bye. Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. What about you?

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Ning Digg RSS Aggregators 100

Writing on the Web

APRIL 11, 2012

What results is a neural network of associations that get triggered by a hot-button stimulus. You say or do something that makes an emotional connection. Something happens that closely resembles a previously established emotional connection. Everything we retain in memory is because it’s gained an emotional place in our brain.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

NOVEMBER 18, 2010

As most brains are very similar, certain motivations and persuasion triggers are always effective. Be personal. It should be ready as soon as I’m back home next week. In it, I stress the importance of knowing what makes your audience tick. Emotional Engagement. Be memorable. Use images, especially of human faces.

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Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 18, 2010

Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate.

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Content Digg Tagging Marketing Proposals 100

Writing on the Web

JULY 15, 2010

Are they able to use triggers to get us to buy stuff? Blog Content: Are you personal… or all business? Customers rule. Will marketers be able to influence online buying decisions with subconscious persuasion powers? How is brain research influencing marketers? And yet, I sense some changes afoot. Submit this to Twittley.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 18, 2011

One evening as I was entering a restaurant in San Francisco, a homeless person stopped me. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. His sign read, “Homeless. Please HELP.” ” The man showed all the signs of distress with sad empty eyes.

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Content Marketing Content Consulting Act-On 100

Writing on the Web

OCTOBER 17, 2011

What would be the pain point that compels a person with the drive to acquire? What is the fear associated with each drive? Next, you need to identify the fear that your reader might have, associated with what motivates them. It would be the fear that they are missing out, the fear that someone else has something they don’t.

Work Management 100

Work Management Content Marketing Management Case Study 100

Writing on the Web

AUGUST 22, 2015

Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. After you endorse someone, your name and picture will appear next to the skill on that person’s profile. Click Close when done.

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Linkedin Ideal Customer Profiles Peer-to-peer Profiling 100

Writing on the Web

NOVEMBER 13, 2014

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. Therefore your content needs to trigger an action. So how do you find that sweet spot, just between the two?

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Business Blogging Ning Wikipedia Business 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Personal stories, using the pronouns “I&# and “you&#. Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Vivid descriptions.

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Personal stories, using the pronouns “I” and “you”. Many online content marketers misunderstand what it means to “appeal to emotions.”

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Digg Trigger Marketing Buzz Act-On 100