Onalytica B2B

MARCH 23, 2017

The questions are: which team has the strengths to engage influencers and turn them into brand advocates who can improve brand reputation or act as a third party salesforce for your products or solutions? So your approach has to adapt according to your marketplace and which employees are most skilled to best manage the influencers personally.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

MAY 16, 2018

Number one, when you hire people you’re hiring for the right fit, so you’re looking for behavioural styles you’re really looking for sometimes personality, but also the company has to deliver the right culture so that everything works together and is in alignment. Number one there’s a big trend toward personalization.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

MAY 3, 2018

Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’ You can better answer this question with an understanding of the types of influencers you want to work with (we will cover this topic more below). Defining your variables. Your investment.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

APRIL 6, 2017

So in this case the criteria that is front of mind for selecting influencers is reach (followers / subscribers), as a higher follower number means more eyeballs on the brand/product in question.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

FEBRUARY 22, 2017

Employees’ lack of confidence in building personal relationships. It is both unreasonable and unrealistic to expect an entire team to embrace a new marketing activity without question, simply because you can understand the benefits. Lack of program management or measurement. Lack of quality content/brand messaging.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

NOVEMBER 14, 2017

So, in Twitter hashtag terms, my personal passions are #cities4climate and, on a more detailed level, with regard to its power to reduce GHG emissions , #bikes4climate. Per my comments in an earlier question, the power of building community for social impact is another keen area of interest. Even before the U.S.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

FEBRUARY 20, 2017

Who’s the most influential person in that field? Onalytica’s founder Flemming Madsen once asked me this question during a discussion about influence. Vanity metrics would not necessarily identify him as one to follow. Another example: let’s say you want to do work around green issues.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

DECEMBER 7, 2017

Finding answers to the following questions will help you strategically plan and execute your own influencer identification strategy: Which competitors are working with influencers? Building a relationship with an influencer is also far easier to achieve if you meet in person. How many influencers are they working with?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

JANUARY 12, 2018

I love this question! And I’m also a total politics junkie; Michelle Obama is the only person who could tear me away from BlueConic. The broader lens into the company and its people and process is where the compelling discussions around martech really happen. WHICH MARTECH INFLUENCERS INFLUENCE YOU?

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

APRIL 19, 2018

The main benefit to brands is that they can gain access to an influencer’s audience and/or knowledge, skill and creativity; the influencer is given a platform to gain further exposure to their personal brand, expertise and any upcoming projects they’re working on.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

JULY 19, 2018

For one thing, she isn’t short of followers, nor will it make that much of an impact to her personal brand to have a few more. So we come to the question of why she even has these accounts following her in the first place. This does serve the question of the scale of this issue on Instagram.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MARCH 1, 2017

So, the question arises; what are C-suite professionals missing? 3) See it as an extension of yourself; inject personality. This desire to be on social media isn’t just a leisurely thing either; three out of four consumers say social media impacts their buying decision. 4) Don’t just post, interact with your community .

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MAY 29, 2018

Ronald Van Loon is a great person to follow. Well, I’m an in-person technical trainer, so teaching and presenting technical topics is something I love to do, as well as something with which I’ve got a lot of experience. Recently I’ve had the chance to do in-person influencer support for Ericsson at a few events.

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20

Onalytica B2B

AUGUST 26, 2015

The incorporation of wearable technology in education is another area identified as a future trend; virtual reality devices are already being used to provide first-person perspectives in medical procedures, or to give virtual tours of campuses. You’ll find questions and lots of answers. Most of all, inspiration is everywhere.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Onalytica B2B

SEPTEMBER 27, 2017

To ensure you’re in the right mindset, ask yourself the following two questions: . I’m going to go on the fair assumption that you answered NO to both of those questions. The question on everyone’s lips is: ‘should I pay my influencers? Well – the exact same goes for working with influencers.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

JULY 16, 2018

Relatedness – We like dealing with the same person, we prefer connectedness, reciprocation and social capital. When creating something first ask yourself the question, what does everyone assume we might be wrong about? By this he means the Kim Kardahians, TV personalities or Big YouTubers of the world. E.g. Webinars.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

AUGUST 30, 2017

A few other areas of content marketing I’m paying a lot of attention to include the role of data and real-time personalization, modular content, artificial intelligence and how content will manifest in IoT devices.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0