Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

APRIL 13, 2016

As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. until recently.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Leadspace

JANUARY 4, 2017

The sophistication level is still barely past nascent, while the business impact of harnessing data and using it in real-time to fuel customer experience, conversion, purchase, etc., Real-time content/offer management. across this wide array of applications is massive. Real-time data enrichment. Category #3: The age of the Influencer.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

DECEMBER 10, 2013

On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages. As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. But will those users really do any better with a different product?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

JUNE 14, 2013

Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

LeadSloth

NOVEMBER 16, 2010

An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Purchased list: 250 days. Another company was saving those replies straight into Salesforce.com.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. email address change (slightly less than above as some use personal email address). Ask for 100 records drawn by Nth name from the potential list to be rented or purchased.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Customer Experience Matrix

APRIL 6, 2016

It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. This vision of pervasive AI is how I personally expect the industry to develop. It’s safe to assume that other major platform vendors will follow a similar path.

Marketing Automation Services 120

Marketing Automation Services Vendors Purchase Trends 120

chiefmartech

APRIL 4, 2017

Many martec vendors promote that they have built-in integrations to one or more systems. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Out-of-the-box integration: caveat emptor.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Communications to groups and segments (may be personalized and triggered 1:1). Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

FEBRUARY 7, 2019

But vendors, consultants, agencies, and marketers I spoke with mostly agreed that the larger community is just beginning to hear about the concept. I was told this is much less common in Europe and personally didn’t meet anyone with a martech title. This makes it harder for CDP vendors to sell their products. Later, in the U.S.,

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. But I can’t say I personally found it all that exciting. If and when that does happen, only the most demanding companies will purchase a separate B2B marketing automation product. Here are my observations. The big news was for geeks.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 29, 2016

A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. But I had already spoken with another relevant vendor before the show, Hive9.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. They also expect service and even vendor engagement options far beyond phone calls and email. Some go even further, empowering customers to collaborate with vendors, and with each other.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

WebMarketCentral

FEBRUARY 5, 2007

Of particular interest is item #87, which details a highly successful and award-winning direct mail campaign done for a supply chain management outsourcing vendor (okay, I may have had something to do with this). Lessons learned (a.k.a. Special delivery: The superhero packages were delivered via FedEx.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. It creates email templates with personalization and embedded links but no dynamic content. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr).

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

The ROI Guy

OCTOBER 7, 2010

For these solutions we see little pricing power for vendors, higher performance / capabilities at a lower cost year over year, and standardization / consolidation. As each need is met, personal achievement rises and purpose is fulfilled. Costs are being cut with as-a-service applications such as Salesforce.com.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

ClickZ

MARCH 19, 2020

Buyers want the highest quality solutions with the fewest possible vendor relationships. I find it hard to imagine a world where fewer vendors will be able to service large parts of what the marketing technology stack requires. What are the themes and topics that they consider when they’re pre-purchase?

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Customer Experience Matrix

MAY 26, 2011

This is especially true when IT departments, rather than end-users, control the purchase process. Interaction management vendors compete on the power of their rules, automated model generation, user interface, scalability, and analytics. To some degree they also compete their ability to connect with data sources and touchpoint systems.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2011

But unlike most vendors, Beanstalk typically builds the scoring rules for its clients rather than leaving the clients on their own. Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. I’d say most marketing automation vendors take this view. Anyway, back to BeanStalk.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 17, 2009

Marqui is one of the oldest demand generation vendors, founded in 2000. Today, content management and campaign management can be purchased separately although they are tightly integrated. Today, content management and campaign management can be purchased separately although they are tightly integrated.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Customer Experience Matrix

JUNE 9, 2011

I believe the explanation is that most buyers purchase interaction management systems to get more powerful decision engines than those provided with their call center and Web site products. The simple scripting and personalization engines built into call center and Web products don't provide all this.

Work Management 120

Work Management Marketing Management Cost Software 120

Rev

NOVEMBER 20, 2018

Amazon has a highly personalized recommendation engine. In this report from Salesforce.com, just 1% of leads convert into opportunities (much lower than the Forrester benchmark above), and only 6% of opportunities convert into closed-won deals. Sales methodology vendors believe improved sales training will make a big difference.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

The ROI Guy

NOVEMBER 29, 2017

Executives require financial justification in order to gain consensus and win approval for a purchase, however most vendors struggle to help these executives make a compelling case for change. This according to research of 312 executive participants from Corporate Visions.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53

Lead Liaison

JULY 18, 2018

Please note that this content was presented in first-person live and then transcribed. But of course let’s not forget that we also have the possibility of vendor relations. So this could be an event where you’re going and you’re meeting with your vendors for your organization as well. Chris Kipgen, Lead Liaison. Transcription.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Rev

NOVEMBER 20, 2018

Amazon has a highly personalized recommendation engine. In this report from Salesforce.com, just 1% of leads convert into opportunities (much lower than the Forrester benchmark above), and only 6% of opportunities convert into closed-won deals. Sales methodology vendors believe improved sales training will make a big difference.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Lead Liaison

MAY 1, 2018

Over time we either purchased these solutions or built them ourselves. Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. Many companies “think” they need Microsoft and still think of Google as a solution for personal use. CRM : OneFocus™ ™. Business Platform : Google.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Over time we either purchased these solutions or built them ourselves. Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. Many companies “think” they need Microsoft and still think of Google as a solution for personal use. CRM : OneFocus™ ™. Business Platform : Google.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48