SmartBug Media
AUGUST 27, 2020
If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Here’s a quick breakdown: Affiliate Marketing. Referral Marketing. Strategy 2: Affiliate Marketing.
Televerde
MAY 13, 2024
Top-of-the-funnel marketing strategies include SEO, content marketing, email marketing, PCP ads, trade shows, and social media (among others). Today’s B2B buyers have more information and options than ever before. According to Harvard Business Review, a whopping 90% of buyers choose a vendor from their day-one vendor lists.
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Savanta
JANUARY 25, 2017
41% of B2B buyers who are unhappy with customer service will proactively spread negative word-of-mouth about the offending supplier amongst colleagues and peers. Brand awareness driven by face-to-face channels, content marketing and trade media. 51% suggest advertising in trade media. Click to enlarge.
Heinz Marketing
JUNE 15, 2018
I called Mike Volpe this week to talk about sales and marketing alignment, but we talked first about competition. Mike is chief marketing officer at Cybereason and speaking next week at the Zoominfo Growth Acceleration Summit. Like many industries, cybersecurity is red-hot and highly competitive. It matters.”
markempa
AUGUST 15, 2006
Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Adobe Experience Cloud Blog
NOVEMBER 24, 2009
In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted. Word of mouth is perhaps the best way to generate leads, since buyers trust referrals from their peers more than any other source of information. Social media can increase your awareness.
markempa
MARCH 21, 2006
During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. So how do you ask for referrals? correlated directly to growth rates.
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