Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 22, 2010

. -- Topsy.com Previous post: Generating More “Educated Leads” on a Small Budget Next post: Focus on Content in B2B Marketing FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JUNE 29, 2010

Use a social publishing site like scribd.com to gain a larger audience for your white papers. Next post: What Not To Do For Better B2B Customer Relationships FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 29, 2009

Leave a Comment Previous post: How To Gain Media-Exposure To Build Your Business Next post: Content Creation Made Easy FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Or do you want them to download a white paper? Get Engineers Can Sell white paper now.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage. Get Engineers Can Sell white paper now.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 15, 2010

We built HTML templates that protect the integrity and the functionality of the site from accidental changes while the client has complete freedom to add new site content, edit images and add new articles and white papers using a simple content management system (CMS). This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. Leave a Comment Previous post: How to Make Your Business Blog Be All It Can Be Next post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

OCTOBER 2, 2010

FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 11, 2010

Leave a Comment Previous post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation Next post: 7 Strategies for Using Content to Market Industrial Products FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

SEPTEMBER 13, 2010

White papers: Without a question, this continues to be the most effective content to build your in-house list. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

NOVEMBER 16, 2009

Leave a Comment Previous post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake Next post: The 6 essential rules of a website redesign – Ignore them at your peril FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 30, 2010

Leave a Comment Previous post: A Blogging Style to Call Your Own Next post: How to Make Your Business Blog Be All It Can Be FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Web Advertising. Web Services. Among the topics discussed between host Jerry Michalski and the speakers, panelists, attendees, and contributors to this blog: enterprise 2.0, FAST White Paper. Trusted Space. Twittergram.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

JULY 9, 2010

FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Features 60

Features Web 2.0 Planning Work Management 60

Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. youtube landing pages enewsletter RSS webinars / webcasts Google. Tags: B2B email marketing lead nurturing lead generation blogging lead qualification closed loop Web 2.0.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. Get Engineers Can Sell white paper now.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

Entice them to continue receiving regular communications from you by offering a free white paper or a special report. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. That’s all you need for now. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 14, 2010

FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

Next post: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60